Fundamentals of Product Design

Richard Morris trained in Engineering Product Design at the Polytechnic of the South Bank, and worked as a designer in Australia and London on a number of projects, ranging from light fittings, cooker hoods, point-of-sale fixtures and train seating and carriages. He later worked as a troubleshooter for GEC Alsthom Turbine Generators. On completion of a Masters degree in Business Administration, he ran his own business for seven years, and worked with new business start ups in energy saving, and in innovative crafts. He joined the University of Brighton in 1998, where he is now Head of the Centre for Design Technology. The Centre is a UK Centre of Excellence in the Teaching and Learning of Creativity and hosts courses in Product Design and SEKE.

Excellent product design book with relevant and up to date creations.

• IntroductionHow to use this book1. Product ideas: ImaginationCase study: Wayne HemingwayPeople's needsCase study: Matthew WhiteChapter summary 2. The product brief: Defining needsCase study: Emmanuel Laffon de MazieresMarket trendsCase study: Luigi ColaniProduct requirementsCase study: Jonathan IveChapter summary3. Design solutions: Meeting needsCase study: DroogConcept developmentCase study: Josef CadekFunctionalityCase study: d3oChapter summary 4. Production: DevelopmentCase study: Tom DixonManufacturingCase study: Assa AshuachOperationsCase study: Salter housewaresChapter summary5. The marketplace: Preparing to sellCase study: Sir James DysonMarketingCase study: VertuChapter summaryConclusionFurther resourcesAcknowledgementsWorking with ethics