Produktdesign

Product is Hard.The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve. Titles included in this one-of-kind set: INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group) INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.Together these books share the critical lessons learned from working with and for many of the top product companies in the world.

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration.Collaborative skills have never been more important to a company’s success and these skills are essential for every worker today. Radical Collaboration is a how-to-manual for creating trusting, cooperative environments, and transforming groups into motivated and empowered teams. James W. Tamm and Ronald J. Luyet provide tools that will help you increase your ability to work successfully with others, learn to be more aware of colleagues, and better problem-solve and negotiate. Radical Collaboration is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.

Vad är egentligen design och vad gör en designer? Hur går det till när något ska utvecklas? Varför ser saker och ting runt omkring oss ut som de gör? Design – process och metod besvarar dessa frågor och väcker intresset att veta mer om användarcentrerad design, designtänkande och innovation. Design – process och metod omfattar allt från utforskning av människors behov, beteenden och förutsättningar, kreativt skapande av nytänkande eller alternativa lösningar, till implementering av lösningar som skapar bättre vardagssituationer för människor. Boken ger en introduktion till hur designarbete kan organiseras och vilka aspekter som bör tas hänsyn till för att säkerställa meningsfulla och innovativa lösningar. Design – process och metod ger även läsaren underlag och uppslag för att utforska alternativa tillvägagångssätt och ta hänsyn till olika perspektiv i en specifik designsituation. Design – process och metod är en bok för såväl erfarna som framtida designers, innovatörer, produktutvecklare, tjänstedesigners, utvecklingsledare och andra som är intresserade av förändringsprocesser och av att öka sin förmåga till designtänkande. Använd boken för kreativ inspiration och för att kommunicera design med dig själv, ditt team och med andra.

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Design History has become a complex and wide-ranging discipline. It now examines artefacts from conception to development, production, mediation, and consumption. Over the last few decades, the discipline has developed a diverse range of theories and methodologies for the analysis of objects. Design History presents the most comprehensive overview and guide to these developments. The book first traces the development of the discipline, explaining how it draws from Art History, Industrial Design, Cultural History and Material Culture Studies. The core of the book then analyses the seminal methodologies used in Design History today. The final section highlights the key issues concerning knowledge and meaning in Design. Throughout, the aim is to present a concise and accessible introduction to this complex field. A map to the intellectual landscape of Design History, the book will be an invaluable guide for students and a very useful reference for scholars.

Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies.Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, Märta Måås-Fjetterström, Arnold Madsen, Barbro Nilsson, Fritz Hansen, Artek, Le Klint, Gustavsberg, Iittala, Fiskars, Orrefors, Royal Copenhagen, Holmegaard, Arabia, Marimekko, and Georg Jensen.

An insider's account of Apple's creative process during the golden years of Steve Jobs.'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.'Adam GrantHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you’ll take an even greater interest in this completely updated edition of Industrial Design A–Z.Tracing the evolution of industrial design from the Industrial Revolution to the present day, the book bursts with synergies of form and function that transform our daily experience. From cameras to kitchenware, Lego to Lamborghini, we meet the individual designers, the global businesses, and above all the genius products that become integrated into even the smallest details of our lives.Alongside star designers like Marc Newson and Philippe Starck and major global brands like Braun and Apple, lesser-known and newcomer entries such as Brompton Bicycles and Enercon wind turbines attest to product design’s restless pace, as well as to today’s most pressing challenges and priorities to which it must turn its creative invention.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

Critical Design in Context has become a key text in design literature offering a conceptual introduction to the methods and operation of Critical and Speculative Design practice, and explaining how critical design can work in practice through a range of contemporary examples. Critical Design moves away from traditional approaches that limit design's role to the production of profitable objects, focusing instead on a practice that is interrogative, discursive and experimental. Since its publication and continued dissemination there is a much more diverse and plural body of practice that can be presented and discussed in a context of Critical Speculative Design (CSD) beyond the scope and gaze of the industrial designer.This second edition begins to address this plurality in practice and extends the examples presented. It considers Interaction Design (UI, UX), Futures and anticipatory innovation and design examples from critical service design, fashion design and design led social innovation. The text focuses more on the relationship between critical / speculative design and design futures, experiential futures, and foresight. It introduces plural ontological design and its world-building agency in address to complex matters of concern. In this new edition, the author also draws upon and celebrates the theoretical work of Deepa Butoliya, Daniela K Rosner and others who have moved the contextual discourse of critical design to consider more diverse accounts and interpretations of the practice.Finally, a new discussion will demonstrate how the use and prominence of critical and speculative practices in design culture emerges, re-emerges and is today sustained relative to socio-economic agitation and global matters of concern. This discussion will show a direct correlation of CSD to global events and their impacts on the design profession.

This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is an effective guide to planning and implementing design projects to ensure strategic anchoring of the process and outcome.Built around a six-part phase structure that represents the design process, covering initial preparations and project briefing, research and analysis, targets and strategy, concept development, prototyping and modelling, production and delivery, it is a must-have resource for professionals and students. Readers can easily dip in and out of sections, using the phase structure as a navigation tool. Unlike other books on the market, Design and Strategy addresses the design process from the perspective of both the company and the designer. For businesses, it highlights the value of design as a strategic tool for positioning, competition and innovation. For the designer, it teaches how to create solutions that are strategically anchored and deliver successful outcomes for businesses, resulting in appreciative clients. It includes over 250 illustrations and diagrams, tables, and text boxes showing how to move through each stage with clear visualisation and explanation. This book encourages all designers in product design and manufacturing, service design, communication design, branding, and advertising, to think beyond shape and colour to see design through the lens of strategy, process and problem solving, and all business managers, innovators and developers, to see the value in strategic design outcomes.

Designed to be a companion to our classic title 1000 Chairs, this edition contains an awesome selection of over 1000 lights. Presented chronologically by decade are the 20th century’s most interesting electric lights, from Tiffany’s beautiful leaded-glass shades to completely outrageous designs from the late 1960s and 1970s to the latest high-tech LED lamps. All major styles are represented here—Arts & Crafts, Art Nouveau, Art Deco, Modern Movement, De Stijl, Postwar, Pop, Radical, Postmodern, and Contemporary—in 640 pages of truly illuminated works.This definitive reference work is a must-have for collectors and design fans.

There is absolutely no precedent for this book, the only encyclopaedic guide to manufacturing processes that explores established, new, emerging and innovative production techniques that have, or will have, an important impact on the design industry. With over 1,200 photographs and technical illustrations, it is the definitive reference for 3D designers, product designers, architects and engineers who need a convenient, highly accessible and practical reference that will enable them to make fast and efficient decision-making in design projects.

The dishwasher has robbed the good old kitchen towel of some of its practical significance. Nevertheless, it remains present in many households, hand-woven or industrially produced, lint-free or absorbent, dirty or clean, inherited or replaceable. In some kitchens, special attention is also required, as there is one for the hands and one for the dishes.For a long time, specially made kitchen towels were a luxury and reserved for the upper classes. Industrial mass production has changed this, and today two developments can be observed: while kitchen towels are displayed as design objects in museum stores and craft stores, they are also standardised cheap goods.In The Tea Towel: Perspectives on an Everyday Item, 13 authors, artists, and designers enter into a dialogue with the object and examine it from a literary, journalistic, artistic, technical, and socio-political perspective. The contributions of very different tones complement each other and create new references. In text and images, the book encourages a rediscovery of the everyday kitchen towel as a sensual object with which many socially relevant topics are associated.

Discover more than 500 of the most innovative, influential, and enduring products from the last five centuries in this fully revised and expanded edition of Phaidon's much-loved companion to the best of designTake an extraordinary journey through objects from the last 500 years that have improved our environments and functionality, and shaped society and culture. With an image for each object featured and descriptive text including information about the product itself, its designer, manufacturer, and history,The Design Book includes iconic pieces by such masters as Le Corbusier, Philippe Starck, and the Eames, alongside classic objects such as the paper clip, the hurricane lantern, and the martini glass. This new edition also features 30 new products from the last 15 years, expertly selected and curated to reflect modern-day design breakthroughs.Praise for the original edition:"Phaidon seems to have pulled off the rare trick of creating something accessible and wide-ranging, but genuinely interesting and informative too." - Design Week

This stylish publication celebrates the impact of contemporary Nordic style on interiors, furnishings and product design. Its attractiveness lies in the simplicity, attention to detail and high quality of materials that have long been associated with Scandinavian design. This book features fifty notable interior and product designers from Sweden, Norway, Denmark, Iceland and Finland. Whether they are well established or up and coming, the designers all share a passionate commitment to an elegant design style with widespread international appeal. New Nordic Design builds on the success of the author's earlier Fashion Scandinavia, in the same format, while also being completely new with great potential to reach a wide, global audience for whom Scandinavian living is a dream and an aspiration.

Discover the captivating history of one of the world’s most renowned watch manufacturers in Longines – Watches That Made History. This exceptional book features 50 chapters that tell the stories of remarkable timepieces from the brand—each accompanied by their current or former owners, among them aviation pioneer Jackie Cochran, boxing legend Joe Louis and singer Yves Montand. This illustrates how each watch is not merely a timekeeper, but also a bearer of personal stories. The stunning photographs are complemented by technical details for each watch, offering a comprehensive view of their craftsmanship.

Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need reframing.The book offers readers an innovative and practical methodology to unravel a product’s afterlife and systematically evaluate it for new opportunities. It introduces business models that enable us to benefit from the opportunities offered by a much longer product life. Products that Last changes the way designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time. Nothing more, nothing less.