Produktdesign

Product is Hard.The best product companies use the product operating model to build their tech-powered products. The SVPG Partners have led product at some of the most iconic product operating model companies in the world. The Product is Hard Box Set can help you transform how you work and the results you can achieve. Titles included in this one-of-kind set: INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group)LOVED: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)TRANSFORMED: Moving to the Product Operating Model (Silicon Valley Product Group) INSPIRED is written for product teams, EMPOWERED is written for product leaders, and LOVED is written for product marketing managers. TRANSFORMED is written for those leaders that are working to drive change in their companies.Together these books share the critical lessons learned from working with and for many of the top product companies in the world.

An insider's account of Apple's creative process during the golden years of Steve Jobs.'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process –from generating ideas to doing a demo for Steve Jobs.'Adam GrantHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Vad är egentligen design och vad gör en designer? Hur går det till när något ska utvecklas? Varför ser saker och ting runt omkring oss ut som de gör? Design – process och metod besvarar dessa frågor och väcker intresset att veta mer om användarcentrerad design, designtänkande och innovation. Design – process och metod omfattar allt från utforskning av människors behov, beteenden och förutsättningar, kreativt skapande av nytänkande eller alternativa lösningar, till implementering av lösningar som skapar bättre vardagssituationer för människor. Boken ger en introduktion till hur designarbete kan organiseras och vilka aspekter som bör tas hänsyn till för att säkerställa meningsfulla och innovativa lösningar. Design – process och metod ger även läsaren underlag och uppslag för att utforska alternativa tillvägagångssätt och ta hänsyn till olika perspektiv i en specifik designsituation. Design – process och metod är en bok för såväl erfarna som framtida designers, innovatörer, produktutvecklare, tjänstedesigners, utvecklingsledare och andra som är intresserade av förändringsprocesser och av att öka sin förmåga till designtänkande. Använd boken för kreativ inspiration och för att kommunicera design med dig själv, ditt team och med andra.

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

Discover the captivating history of one of the world’s most renowned watch manufacturers in Longines – Watches That Made History. This exceptional book features 50 chapters that tell the stories of remarkable timepieces from the brand—each accompanied by their current or former owners, among them aviation pioneer Jackie Cochran, boxing legend Joe Louis and singer Yves Montand. This illustrates how each watch is not merely a timekeeper, but also a bearer of personal stories. The stunning photographs are complemented by technical details for each watch, offering a comprehensive view of their craftsmanship.

Design History has become a complex and wide-ranging discipline. It now examines artefacts from conception to development, production, mediation, and consumption. Over the last few decades, the discipline has developed a diverse range of theories and methodologies for the analysis of objects. Design History presents the most comprehensive overview and guide to these developments. The book first traces the development of the discipline, explaining how it draws from Art History, Industrial Design, Cultural History and Material Culture Studies. The core of the book then analyses the seminal methodologies used in Design History today. The final section highlights the key issues concerning knowledge and meaning in Design. Throughout, the aim is to present a concise and accessible introduction to this complex field. A map to the intellectual landscape of Design History, the book will be an invaluable guide for students and a very useful reference for scholars.

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration.This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Scandinavia is world famous for its inimitable, democratic designs which bridge the gap between craftsmanship and industrial production, organic forms and everyday functionality. This all-you-need guide includes a detailed look at Scandinavian furniture, glass, ceramics, textiles, jewelry, metalware, and product design from 1900 to the present day, with in-depth entries on 125 designers and design-led companies.Featured designers and designer-led companies include Verner Panton, Arne Jacobsen, Alvar Aalto, Timo Sarpaneva, Hans Wegner, Tapio Wirkkala, Stig Lindberg, Finn Juhl, Märta Måås-Fjetterström, Arnold Madsen, Barbro Nilsson, Fritz Hansen, Artek, Le Klint, Gustavsberg, Iittala, Fiskars, Orrefors, Royal Copenhagen, Holmegaard, Arabia, Marimekko, and Georg Jensen.

The definitive history of Braun – the pioneering German electronics brand that changed the face of modern designSince 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design – underpinned by a set of functional and aesthetic principles – that went on to have worldwide impact. Across 3 sections and more than 500 images, the book charts the company’s defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published. Featuring brand-new photography of Braun’s most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world. With profiles on key members of the creative and leadership teams that reinforce Braun’s design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brand’s core values – such as simplicity, usefulness, and longevity – that changed the way household products are perceived, designed, and used.

Tailored for design enthusiasts, this visually striking volume captures how Arne Jacobsen fused architecture and design to redefine modern living.Best known for his sculptural Egg, Swan, and Series 7 chairs, Arne Jacobsen was far more than a furniture designer—he was a modernist whose belief in total design shaped every aspect of the built environment. His influence defined the clean, functional aesthetic of Scandinavian design, from architecture and interiors to lighting, textiles, and tableware, leaving a legacy that continues to inspire designers today. This comprehensive volume traces Jacobsen’s career as a designer from his early experiments with functionalism to his most influential works.Alongside his celebrated furniture and interior designs, it explores his lesser-known fabric and garden designs and offers insight into his approach to form, function, and materiality across the disciplines. The book also provides a richly detailed portrait of Jacobsen’s personal world—his friendships with fellow designers, the creative circles he moved in, and the moments of spontaneity and humor that shaped his working life.Authors Thomas Dickson and Henrik Lund-Larsen, both leading voices in architecture and design, provide a compelling narrative that blends rigorous research with engaging storytelling. Through their insight, Jacobsen emerges not just as a designer, but as a pioneer of Scandinavian modernism, whose work continues to influence contemporary aesthetics.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

The first and only survey of Japanese design as seen through the lens of Japan’s traditional colour spectrum – an exquisitely packaged fresh take on a universally popular topicThe traditional colours of Japan have been in use since the seventh century, originally to indicate rank and social hierarchy but, over time, their significance has broadened to include all manner of designed objects. This landmark volume celebrates a curated selection of 200 colours (iro in Japanese), with each traditional shade illustrated by one or more items – ranging from 16th-century kimonos to contemporary chairs, humble kitchen utensils to precious ceramics – providing a unique route to a deeper appreciation of Japanese design. Expertly bound in a traditional Japanese style, this stunning book is a beautiful design object in its own right and is a must-have for all lovers of design.

If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, you’ll take an even greater interest in this completely updated edition of Industrial Design A–Z.Tracing the evolution of industrial design from the Industrial Revolution to the present day, the book bursts with synergies of form and function that transform our daily experience. From cameras to kitchenware, Lego to Lamborghini, we meet the individual designers, the global businesses, and above all the genius products that become integrated into even the smallest details of our lives.Alongside star designers like Marc Newson and Philippe Starck and major global brands like Braun and Apple, lesser-known and newcomer entries such as Brompton Bicycles and Enercon wind turbines attest to product design’s restless pace, as well as to today’s most pressing challenges and priorities to which it must turn its creative invention.

Swedish Design: A History provides a fascinating and comprehensive introduction to the development of design in Sweden from the mid-nineteenth century to the early twenty-first.Leading design historian Lasse Brunnström traces the move from artisanal crafts production to the mass production and consumption of designed objects, a process by which the role and profile of the designer became increasingly important. His survey, richly illustrated with images of the designed objects discussed, takes in forms of design traditionally associated with Sweden, such as household objects and textiles, while also considering some less-written about genres such as industrial and graphic design. Brunnström questions many established ideas about design in Sweden, notably its aesthetics and its relationship to Sweden's national and political culture. He argues that the history of design in Sweden has been far more complex and less straightforwardly 'blond' than hitherto understood.

The dishwasher has robbed the good old kitchen towel of some of its practical significance. Nevertheless, it remains present in many households, hand-woven or industrially produced, lint-free or absorbent, dirty or clean, inherited or replaceable. In some kitchens, special attention is also required, as there is one for the hands and one for the dishes.For a long time, specially made kitchen towels were a luxury and reserved for the upper classes. Industrial mass production has changed this, and today two developments can be observed: while kitchen towels are displayed as design objects in museum stores and craft stores, they are also standardised cheap goods.In The Tea Towel: Perspectives on an Everyday Item, 13 authors, artists, and designers enter into a dialogue with the object and examine it from a literary, journalistic, artistic, technical, and socio-political perspective. The contributions of very different tones complement each other and create new references. In text and images, the book encourages a rediscovery of the everyday kitchen towel as a sensual object with which many socially relevant topics are associated.

As seen in Vanity Fair, Car and Driver, Architectural Digest, British GQ, and The TimesA HOLIDAY GIFT GUIDE SELECTION: Car and Driver, Wall Street Journal, Autocar, Cool Hunting, Autoblog‘A high-octane feast for petrol heads and lovers of design.’ – The TimesA ground-breaking survey of more than 650 of the most exceptional cars ever designed, organized geographicallyThe Atlas of Car Design is a global survey of the world’s greatest car designs, featuring more than 650 of the most revered (and occasionally reviled) models, from more than 190 manufacturers and more than 30 countries.Organized geographically then chronologically by decade, the book covers more than a century of exceptional and noteworthy car design – from Japanese cult classics, French Art-Deco masterpieces, German iconic models, Italian icons, and British performance machines, to American styling sensations, and pop culture and family favorites.This fresh take on an eternally popular subject, charts car design’s evolution across centuries and continents. Packed with images, combining period photography, studio shots, and original car advertising, the book’s oversized format generously displays the cars in all their remarkable detail.With captivating texts that tell stories of engineering feats, economic twists and turns, high-society lifestyles, and the desires of the masses, this book is a must-have for car and design fans of every kind.

Practice-Based Design Research provides a companion to masters and PhD programs in design research through practice. The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students' experiences of undertaking practice-based research has impacted their future design and research practice. The text is illustrated throughout with case study examples by authors who have set up, taught or undertaken practice-based design research, in a range of national and institutional contexts.

An International Bestseller“Absolutely essential reading for every LEGO fan.” —BlocksThe definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company"This book tells the story of how my family built the LEGO brand." —Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation ownerIt’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story is also a fascinating business case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business specializing in wooden toys into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.Based on rare interviews and unprecedented archival access, this is the story of a company built on one family’s belief in the power of play.A Family Business Saga: Built on extensive conversations with Kjeld Kirk Kristiansen, grandson of the founder, this is an intimate look at three generations of innovation and perseverance behind one of the world’s most beloved brands.From Wooden Toys to Plastic Bricks: Follow the ninety-year journey from Ole Kirk Christiansen’s small carpentry business to the global toy company that produces billions of plastic bricks a year.The History of Play: Discover a riveting cultural history that explores how views of childhood and the importance of creative play have evolved over nearly a century.Unprecedented Archival Access: Go behind the scenes with a richly illustrated history, featuring never-before-seen photos from the founding family’s private archive.

Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need reframing.The book offers readers an innovative and practical methodology to unravel a product’s afterlife and systematically evaluate it for new opportunities. It introduces business models that enable us to benefit from the opportunities offered by a much longer product life. Products that Last changes the way designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time. Nothing more, nothing less.

Extinct gathers together the work of an exceptional range of artists, curators, architects, critics and academics, including Barry Bergdoll, Gillian Darley, Tacita Dean, David Edgerton, Hal Foster, Catherine Slessor, Deyan Sudjic and Richard Wentworth. In 85 illustrated essays, contributors nominate ‘extinct’ objects and address them in a series of short, vivid, sometimes personal essays, speaking of not only obsolete technologies, but other ways of thinking, making and interacting with the world. Extinct is filled with curious, half-remembered objects, each one evoking a future that never came to pass.

This stylish publication celebrates the impact of contemporary Nordic style on interiors, furnishings and product design. Its attractiveness lies in the simplicity, attention to detail and high quality of materials that have long been associated with Scandinavian design. This book features fifty notable interior and product designers from Sweden, Norway, Denmark, Iceland and Finland. Whether they are well established or up and coming, the designers all share a passionate commitment to an elegant design style with widespread international appeal. New Nordic Design builds on the success of the author's earlier Fashion Scandinavia, in the same format, while also being completely new with great potential to reach a wide, global audience for whom Scandinavian living is a dream and an aspiration.

This remarkable and beautiful book brings together a collection of decorated papers dating from the 16th to the 20th century. They were produced for a wide variety of uses: as wrappers and endpapers for books, as the backing for playing cards, and even as linings for chests and cases. Some decorated papers were used as humble pictures for display in churches and the home; some were sold as souvenirs to pilgrims; and others were used merely as wrappings for foodstuffs such as gingerbread and chocolate. What unites all the papers in the book is the richness of their ornamentation and the thin, flexible characteristics of the original sheets. They are all further united by having been collected by Olga Hirsch (1889–1968), a trained bookbinder who left her collection of some 3,500 papers to the British Library, where they remain one of the largest and most diverse collections of decorated papers in the world. This anthology brings together some of the most exquisite examples. It will delight and inspire designers, bibliophiles and anyone with a love of pattern and decoration.

Winner: Best Trade Illustrated Book, British Book Design & Production Awards 2017‘As to the arsenic scare a greater folly it is hardly possible to imagine: the doctors were bitten as people were bitten by the witch fever.’ — William Morris on toxic wallpapers, 1885. Bitten by Witch Fever presents facsimile samples of 275 of the most sumptuous wallpaper designs ever created by designers and printers of the age, including Christopher Dresser and Morris & Co. For the first time in their history, every one of the samples shown has been laboratory tested and found to contain arsenic. Interleaved with the wallpaper sections, evocative commentary guides you through the incredible story of the manufacture, uses and effects of arsenic, and presents the heated public debate surrounding the use of deadly pigments in the sublime wallpapers of a newly industrialized world.Chosen by Emma Roberts and Karah Preiss for their Belletrist Book Club's Gift Guide.