Conny Bakker – författare

Products that Last starts where most books on product development end. This new edition contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the next product universe, where money is made from products in use, as well as from a product’s afterlife. These opportunities clearly exist, otherwise they would not be providing an income for so many people. However, to be recognized as segments of a circle of continuous value creation, they need reframing.The book offers readers an innovative and practical methodology to unravel a product’s afterlife and systematically evaluate it for new opportunities. It introduces business models that enable us to benefit from the opportunities offered by a much longer product life. Products that Last changes the way designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time. Nothing more, nothing less.

Products that Flow offers an insight in the short lives of different products with a quickly dropping value. A wide range of practical examples point the way to managing the flows that currently often are out of control. It is a field of interest that many share and for that reason is destined to turn into fertile soil for improvement. Products that Flow will change the way we deal with waste and either prevent it from leaving the circle of utility or render it harmless.