Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He has previously been employed at Macquarie University in Sydney and at the University of Tasmania as a lecturer in politics. He currently holds a prestigious Australian Research Council Discovery Early Career Researcher Award Fellowship for 2019-2021. His research is in the area of Australian and comparative politics, elections and campaigning. He has published widely on these topics in publications including Party Politics, Parliamentary Affairs and the British Journal of Politics and IR.

• Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the ‘Ground War’.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.

Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He has previously been employed at Macquarie University in Sydney and at the University of Tasmania as a lecturer in politics. He currently holds a prestigious Australian Research Council Discovery Early Career Researcher Award Fellowship for 2019-2021. His research is in the area of Australian and comparative politics, elections and campaigning. He has published widely on these topics in publications including Party Politics, Parliamentary Affairs and the British Journal of Politics and IR.

• Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the ‘Ground War’.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.

Glenn Kefford is a lecturer in political science at the University of Queensland in Brisbane, Australia. He has previously been employed at Macquarie University in Sydney and at the University of Tasmania as a lecturer in politics. He currently holds a prestigious Australian Research Council Discovery Early Career Researcher Award Fellowship for 2019-2021. His research is in the area of Australian and comparative politics, elections and campaigning. He has published widely on these topics in publications including Party Politics, Parliamentary Affairs and the British Journal of Politics and IR.

• Chapter 1. Introduction.- Chapter 2. Theorising Contemporary Campaign Practices.- Chapter 3. Data and Analytics.- Chapter 4. Campaigning Online.- Chapter 5. Winning the ‘Ground War’.- Chapter 6. Data-Driven Campaigning: A View from the Ground.- Chapter 7. Voter Attitudes to Data-Driven Campaigning.- Chapter 8. Campaigning and Political Parties.- Chapter 9. Conclusions.- Chapter 10. Research Appendix.