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Beskrivning
It is meant to provide useful advice for people like us, people who want to be entrepreneurs. In these interviews we came across the most tremendous people, entrepreneurs of the 21 st century, first-tier venture capitalists, investment bankers, lawyers and technologists.
Max Finger und Oliver Samwer studierten Betriebswirtschaftslehre an der Wissenschaftlichen Hochschule für Unternehmensführung (WHU), Koblenz.
Innehållsförteckning
1. Introduction.- I. Creating a Business.- 2. The Opportunities.- 3. The Homework.- 4. The Window of Opportunity.- 5. The Background of the Entrepreneur.- 6. The Founders.- 7. The Role of the Founder.- 8. The Ideal Startup.- II. Launching the Business.- 9. The Location.- 10. The Advisors.- 11. The Support Players.- 12. Intellectual Property.- 13. The Funding.- 14. The Culture.- 15. The Management Team.- 16. Technology and Market Orientation.- 17. The Flexibility.- 18. The Focus.- 19. The Execution.- 20. The Network.- III. Growing the Business.- 21. The Partners.- 22. The Game for Mindshare.- 23. The Breakthrough.- 24. The First Customers.- 25. The Competition.- 26. The Growth Management.- IV. The Entrepreneur.- 27. The Motivation.- 28. The Doubts.- 29. The Sacrifices.- 30. The Qualities of an Entrepreneur.- 31. Summary.- 32. Appendix.