Dynamic Competitive Analysis in Marketing

Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995

AvSteffen Jorgensen,Georges Zaccour

Häftad, Engelska, 1996

Del 444 i serien Lecture Notes in Economics and Mathematical Systems

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Beskrivning

The book contains a selection of recent research work in the design and implementation of dynamic marketing strategies in a competitive environment. It covers various key problem areas such as advertising, promotion, pricing, new product diffusion as well as channel conflict and cooperation. The book is of interest to researchers in marketing science, applied game theorists, and practitioners in marketing with an interest in methods and examples of dynamic competitive analysis of both theoretical and empirical orientation.

Produktinformation

Utgivningsdatum:1996-11-18
Mått:155 x 235 x 17 mm
Vikt:452 g
Format:Häftad
Språk:Engelska
Serie:Lecture Notes in Economics and Mathematical Systems
Antal sidor:285
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783540616139

Utforska kategorier

Innehållsförteckning

Advertising.- Feedback Stackelberg Equilibria in a Dynamic Game of Advertising Competition: A Numerical Analysis.- An Empirical Comparison of Oligopolistic Advertising Strategies.- Risk-Sensitive Dynamic Market Share Attraction Games: An Extended Abstract.- Pricing.- Specification and Estimation of Nonlinear Models with Dynamic Reference Prices.- Asymmetric Dynamic Switching Between High and Low Quality Brands: Empirical Evidence from the US Car Market.- Profit Impacts of Aggressive and Cooperative Pricing Strategies.- Strategic Consumers in a Durable Goods Monopoly.- New Product Diffusion Models.- Government Price Subsidies to Promote Fast Diffusion of a New Consumer Durable.- Optimal Pricing Strategies for Primary and Contingent Products under Duopoly Environment.- Channels of Distribution.- Impacts of Category Management and Brand Management from a Retailer’s Perspective.- Channel Coordination in the Presence of Two Sided Asymmetric Information.- Dynamic Marketing Strategies in a Two-Member Channel.- Other Models of Competition.- Avoiding Myopia: Seeing the Competition.- A Game-Theoretic Analysis of Capacity Competition in Non-differentiated Oligopolistic Markets.- Integrating Advertising and Promotion with the Organization’s “Nonmarketing” Activities: Dynamic Concepts and a Computer-Assisted Profit/Cost Planning Approach.- Modeling of Customer Response to Marketing of Local Telephone Services.- List of Contributing Authors.