Where’s the Moolah?

Sangeeta Shankaran Sumesh is ‘The Gain Enabler’. A Chief Financial Officer turned BusinessCoach, enabling high performance and enhancing financial growth for businesses. Her purpose is to serve entrepreneurs, leaders and teams to shine and succeed. She is on a mission to enable, empower and elevate businesses and individuals. She has rich corporate experience of 25 years, including leadership positions with multinationals.An Independent Director with a listed company and a TEDx Speaker, Sangeeta is a chartered accountant, management accountant and completed executive education from Harvard Business School. She is a credentialed Coach from International Coaching Federation (PCC), and is also a business advisor, professional speaker and the author of the best seller What the Finance and Get High.

‘Being a sales and marketing professional, this book has kindled my thoughts on how the sales and marketing functions contribute to the financial growth of a business. The action plan provided at the end of the chapters is a good way to navigate the business in the desired path. Where’s the Moolah is a must-read for business folks.’

• Foreword by R. RamarajPrefaceAcknowledgementsPivot on FinanceFinancial Growth Created by Human ResourcesCustomer-focused Business for Financial WinsDevising a Financially Sound StrategyBuilding Financial Efficiency in OperationsFinancial Returns from MarketingFinancial Management with SuppliersFinancial Watch with Information TechnologyLeverage on Finance to ScaleAccelerating Financial Growth