Full Metal Branding

What do Taylor Swift, Metallica, and Slipknot all have in common? Rabid fanbases who would go to the ends Earth just for the opportunity to experience a deeper connection with them. Why are most brands content with chasing customers and fans through conventional marketing and branding approaches? What if there was a way to apply the approaches used by many heavy metal artists to brands?Heavy metal fandom is not a fad or a passing interest. It is a lifelong commitment, a brotherhood and sisterhood of those who understand that it extends far beyond the music. It is a statement of community and solidarity that is forged in believing in yourself, knowing you are different, and not succumbing to ephemeral mainstream concepts of popularity, fashion, and taste. There is no such thing as a former or recovering metalhead. Fans of metal unapologetically pass on that love from generation to generation.If heavy bands can generate this type of unconditional passion, why can't your brand? Heavy Metal Branding: How Heavy Metal Can Make Us Better Marketers, Brand Strategists, and Entrepreneurs reveals lessons in marketing and branding with insights from Metallica, Slayer, Ghost, Slipknot, and many more.