Robert Klein - Böcker

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Violence is a growing problem in American society, and hardly a day goes by that we don’t hear about yet another heart-wrenching episode of mass violence. Such events, unfortunately, are only the most public manifestation of violence in America. The full nature and extent of daily violence, the various and pervasive forms it takes, and the enormous social, emotional, moral, and economic consequences that result, remain largely outside of our awareness. More importantly, our ability to identify the root causes and know how best to effectively intervene remains limited. Most investigations in this field have focused on the individual psychodynamic characteristics of the perpetrators. The underlying group dynamic factors that include consideration of broader social, cultural, socioeconomic, and historical variables have received less attention. This volume brings together for the first time a collection of distinguished group psychotherapists, all of whom have been trained to recognize both individual psychodynamic characteristics and group dynamic factors, to apply the lessons learned through years of clinical practice to arrive at a deeper understanding of the etiology, treatment, and prevention of violence. This book was originally published as a special issue of the International Journal of Group Psychotherapy.

A funny and evocative coming-of-age memoir by Robert Klein, the beloved and award-winning comedian who has entertained audiences for more than four decades.Best known for his unique brand of observational humor—seen on Broadway and in film and television—Klein details his life from ages nine to twenty-five as seen “through the gauze of time.” Klein’s theme park of memories alternates dark moments with sunlit humor. Teenage frustrations prompted a visit to a Harlem prostitute, which filled Klein with “shame and triumph and guilt.” He encountered individual and institutional anti-Semitism at Alfred University, yet led the frat house fun, moving on to the Yale School of Drama, Chicago’s Second City, New York theater and a variety of romances. Along the way, Klein had successes and failures, both in bed and on stage. Probing not only his own psyche but also the evolution of sexual mores during the 1950s and ‘60s, he unfurls an array of captivating anecdotes, writing with wry wit and honesty.

Project management has become a widespread instrument enabling organizations to efficiently master the challenges of steadily shortening product life cycles, global markets and decreasing profit margins. With projects increasing in size and complexity, their planning and control represents one of the most crucial management tasks. This is especially true for scheduling, which is concerned with establishing execution dates for the sub-activities to be performed in order to complete the project. The ability to manage projects where resources must be allocated between concurrent projects or even sub-activities of a single project requires the use of commercial project management software packages. However, the results yielded by the solution procedures included are often rather unsatisfactory. This text offers more efficient procedures, which can be integrated into software packages by incorporated programming languages, and thus should be of interest for practitioners as well as scientists working in the field of project management. The book is divided into two parts.In Part I, the project management process is described and the management tasks to be accomplished during project planning and control are discussed. This allows for identifying the major scheduling problems arising in the planning process, among which the resource-constrained project scheduling problem is the most important. Part II deals with efficient computer-based procedures for the resource-constrained project scheduling problem and its generalized version. Since both problems are NP-hard, the development of such procedures which yield satisfactory solutions in a reasonable amount of computation time is very challenging, and a number of approaches are introduced. This includes heuristic procedures based on priority rules and tabu search as well as lower bound methods and branch and bound procedures which can be applied for computing optimal solutions.

This title provides a view of the development of the literature on art in Italy during the Cinquecento. The selections bring out the close relationship between art theories and the actuality of art and chart a trend from a humanistic orientation to a more technical and professorial one. Together, the documents and the commentary reveal the effects that humanistic circles, the courts, and the Church (during the High Renaissance as well as the Counter-Reformation) had on the way people thought and wrote about art in that splendid century.

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Violence is a growing problem in American society, and hardly a day goes by that we don’t hear about yet another heart-wrenching episode of mass violence. Such events, unfortunately, are only the most public manifestation of violence in America. The full nature and extent of daily violence, the various and pervasive forms it takes, and the enormous social, emotional, moral, and economic consequences that result, remain largely outside of our awareness. More importantly, our ability to identify the root causes and know how best to effectively intervene remains limited. Most investigations in this field have focused on the individual psychodynamic characteristics of the perpetrators. The underlying group dynamic factors that include consideration of broader social, cultural, socioeconomic, and historical variables have received less attention. This volume brings together for the first time a collection of distinguished group psychotherapists, all of whom have been trained to recognize both individual psychodynamic characteristics and group dynamic factors, to apply the lessons learned through years of clinical practice to arrive at a deeper understanding of the etiology, treatment, and prevention of violence. This book was originally published as a special issue of the International Journal of Group Psychotherapy.

Project management has become a widespread instrument enabling organizations to efficiently master the challenges of steadily shortening product life cycles, global markets and decreasing profit margins. With projects increasing in size and complexity, their planning and control represents one of the most crucial management tasks. This is especially true for scheduling, which is concerned with establishing execution dates for the sub-activities to be performed in order to complete the project. The ability to manage projects where resources must be allocated between concurrent projects or even sub-activities of a single project requires the use of commercial project management software packages. However, the results yielded by the solution procedures included are often rather unsatisfactory. Scheduling of Resource-Constrained Projects develops more efficient procedures, which can easily be integrated into software packages by incorporated programming languages, and thus should be of great interest for practitioners as well as scientists working in the field of project management. The book is divided into two parts. In Part I, the project management process is described and the management tasks to be accomplished during project planning and control are discussed. This allows for identifying the major scheduling problems arising in the planning process, among which the resource-constrained project scheduling problem is the most important. Part II deals with efficient computer-based procedures for the resource-constrained project scheduling problem and its generalized version. Since both problems are NP-hard, the development of such procedures which yield satisfactory solutions in a reasonable amount of computation time is very challenging, and a number of new and very promising approaches are introduced. This includes heuristic procedures based on priority rules and tabu search as well as lower bound methods and branch and bound procedures which can be applied for computing optimal solutions.

Uncritical adherence to the concept of sovereign equality is a major stumbling block to the reorganization of the world community. This study is the first place to trace the origins of the wording of the concept as it appears in the UN charter, as well as its historical antecedents and philosophical foundations. Two contradictory ways of viewing sovereign states and maintaining order among them are discussed. According to one, states are abstract entities with a fictitious personality; according to this view, international affairs must be based on the concept of great-power primacy. The opposite view, brought to world attention at the Hague Peace Conference of 1907, endows states with human personalities and transfers to them the political principle of individual equality. The book develops the tension between the real world of international politics and the abstract world where opposing concepts abide.

Es erläutert die wesentlichen Grundkonzepte des Revenue Managements und behandelt die zentralen Instrumente Preisdifferenzierung, Kapazitätssteuerung, Überbuchungssteuerung sowie Dynamic Pricing.

The international conference \Operations Research 2008", the annual meeting of the German Operations Research Society (GOR), was held at the University of Augsburg on September 3-5, 2008. About 580 p- ticipants from more than 30 countries presented and listened to nearly 400 talks on a broad range of Operations Research. The general subject \Operations Research and Global Business" str- ses the important role of Operations Research in improving decisions in the increasingly complex business processes in a global environment. The plenary speakers Morris A. Cohen (Wharton School) and Bernd Liepert (Executive Board of KUKA Robotics) addressed this subject. Moreover, one of the founders of Operations Research, Saul Gass (U- versity of Maryland), gave the opening speech on the early history of Operations Research. This volume contains 93 papers presented at the conference, selected by the program committee and the section chairs, forming a representative sample of the various subjects dealt with at Operations Research 2008. The volume follows the structure of the conference, with 12 sections, grouped into six \Fields of Applications" and six \Fields of Methods and Theory". This structure in no way means a separation of theory and application, which would be detrimental in Operations Research, but displays the large spectrum of aspects in the focus of the papers. Of course, most papers present theory, methods and applications together.

Auflage: Dieses Buch entstand aus Vorlesungen zur Einführung in Operations Research (OR) für Studierende der Betriebs- und Volkswirtschaftslehre, des Wirtschaftsingenieurwesens, der Wirtschaftsinformatik und der Wirtschaftsmathematik.

Das Übungsbuch zum führenden Operations Research-Lehrbuch im deutschsprachigen Raum: Begleitet Vorlesungen, Übungen und Tutorien, die als Basislektüre das Lehrbuch "Einführung in Operations Research" von derselben Autorengruppe verwenden.