Andrea R. Jain – författare

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place.Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story.The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place.Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

Teaches students the art and practice of comparison in the globalizing world, fully updated to reflect recent scholarship and major developments in the fieldComparing Religions: The Study of Us that Changes Us is a wholly original, absorbing, and provocative reimagining of the comparative study of religion in the 21st century. The first textbook of its kind to foreground the extraordinary or “paranormal” aspects of religious experience, this innovative volume reviews the fundamental tenets of the world’s religions, discusses the benefits and problems of comparative inquiry, explores how the practice can impact a person's worldview and values, and much more.Asserting that religions have always engaged in comparing one another, the authors provide insights into the history, trends, debates, and questions of explicit comparativism in the modern world. Easily accessible chapters examine the challenges of studying religion using a comparative approach rather than focusing on religious identity, inspiring students to think seriously about religious pluralism as they engage in comparative practice. Throughout the text, a wealth of diverse case studies and vivid illustrations are complemented by chapter outlines, summaries, toolkits, discussion questions, and other learning features. Substantially updated with new and revised material, the second edition of Comparing Religions: Draws from both comparative work and critical theory to present a well-balanced introduction to contemporary practiceExplains classic comparative themes, provides a historical outline of comparative practices, and offers key strategies for understanding, analyzing, and re-reading religionDraws on a wide range of religious traditions to illustrate the complexity and efficacy of comparative practiceEmbraces the transcendent nature of the religious experience in all its forms, including in popular culture, film, and televisionContains a classroom-proven, three-part structure with easy-to-digest, thematically organized chaptersFeatures a companion website with information on individual religious traditions, additional images, a glossary, discussion questions, and links to supplementary materialComparing Religions: The Study of Us that Changes Us, Second Edition, is the perfect textbook for undergraduate students and faculty in comparative religion, the study of religion, and world religions, as well as a valuable resource for general readers interested in understanding this rewarding area.

Teaches students the art and practice of comparison in the globalizing world, fully updated to reflect recent scholarship and major developments in the field

Comparing Religions: The Study of Us that Changes Us is a wholly original, absorbing, and provocative reimagining of the comparative study of religion in the 21st century. The first textbook of its kind to foreground the extraordinary or “paranormal” aspects of religious experience, this innovative volume reviews the fundamental tenets of the world’s religions, discusses the benefits and problems of comparative inquiry, explores how the practice can impact a person''s worldview and values, and much more.

Asserting that religions have always engaged in comparing one another, the authors provide insights into the history, trends, debates, and questions of explicit comparativism in the modern world. Easily accessible chapters examine the challenges of studying religion using a comparative approach rather than focusing on religious identity, inspiring students to think seriously about religious pluralism as they engage in comparative practice. Throughout the text, a wealth of diverse case studies and vivid illustrations are complemented by chapter outlines, summaries, toolkits, discussion questions, and other learning features. Substantially updated with new and revised material, the second edition of Comparing Religions:

Draws from both comparative work and critical theory to present a well-balanced introduction to contemporary practice Explains classic comparative themes, provides a historical outline of comparative practices, and offers key strategies for understanding, analyzing, and re-reading religion Draws on a wide range of religious traditions to illustrate the complexity and efficacy of comparative practice Embraces the transcendent nature of the religious experience in all its forms, including in popular culture, film, and television Contains a classroom-proven, three-part structure with easy-to-digest, thematically organized chapters Features a companion website with information on individual religious traditions, additional images, a glossary, discussion questions, and links to supplementary material

Comparing Religions: The Study of Us that Changes Us, Second Edition, is the perfect textbook for undergraduate students and faculty in comparative religion, the study of religion, and world religions, as well as a valuable resource for general readers interested in understanding this rewarding area.