Constantinos N Leonidou – författare

Visar alla böcker från författaren Constantinos N Leonidou. Handla med fri frakt och snabb leverans.

4 produkter

Kategorier

4 produkter

Strategic International Marketing
Theory and Practice
AvLeonidas C. Leonidou,Constantine S Katsikeasm. fl.
Häftad, Engelska, 2026
808 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.
The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.
Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.
A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
Strategic International Marketing
Theory and Practice
AvLeonidas C. Leonidou,Constantine S Katsikeasm. fl.
Inbunden, Engelska, 2026
1 742 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.
The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.
Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.
A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
Socially Responsible International Business
Critical Issues and the Way Forward
AvLeonidas C. Leonidou,Constantine S. Katsikeasm. fl.
Inbunden, Engelska, 2019
2 913 kr
Skickas inom 5-8 vardagar
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business.Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies.Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods.
Socially Responsible International Business
Critical Issues and the Way Forward
AvConstantinos N. Leonidou,Saeed Samieem. fl.
E-bok
PDF, Engelska, 2019
457 kr
Läs direkt efter köp
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business.
Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies.
Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book''s strong inventory of contemporary knowledge, as well as its wide variety of research methods.

Företag, bibliotek eller offentlig verksamhet?

Constantinos N Leonidou – författare

Strategic International Marketing

Strategic International Marketing

Socially Responsible International Business

Socially Responsible International Business

Mina sidor

Mina sidor

Hjälp

Hjälp

Om Bokus

Om Bokus

Populärt

Populärt

Inspiration

Inspiration