Constantinos N Leonidou – författare
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4 produkter
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Häftad, 2026
825 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Inbunden, 2026
1780 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Socially Responsible International Business
Critical Issues and the Way Forward
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2019
2978 kr
Lägg i varukorg
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international …
Socially Responsible International Business
Critical Issues and the Way Forward
Av Constantinos N. Leonidou, Saeed Samiee m. fl.
E-bok, 2019
457 kr
Lägg i varukorg
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international …
