Constantine S Katsikeas – författare
774 kr
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Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.
The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.
Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.
A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
1 668 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.
The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.
Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.
A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
2 884 kr
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443 kr
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Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies.
Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book''s strong inventory of contemporary knowledge, as well as its wide variety of research methods.
Key Developments in International Marketing
Influential Contributions and Future Avenues for Research
2 016 kr
Skickas inom 10-15 vardagar
Key Developments in International Marketing
Influential Contributions and Future Avenues for Research
2 530 kr
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International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature.
Our focus in this book is on ten highly cited articles from the Journal of International Business Studies that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.
Key Developments in International Marketing
Influential Contributions and Future Avenues for Research
2 016 kr
Skickas inom 10-15 vardagar
2 797 kr
Skickas inom 10-15 vardagar
3 451 kr
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