Leonidas C. Leonidou – författare
Visar alla böcker från författaren Leonidas C. Leonidou. Handla med fri frakt och snabb leverans.
7 produkter
Elgar Encyclopedia of International Marketing Management
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2026
4339 kr
Kommande
This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Häftad, 2026
825 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Inbunden, 2026
1780 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Socially Responsible International Business
Critical Issues and the Way Forward
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2019
2960 kr
Lägg i varukorg
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international …
Socially Responsible International Business
Critical Issues and the Way Forward
Av Constantinos N. Leonidou, Saeed Samiee m. fl.
E-bok, 2019
457 kr
Lägg i varukorg
Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international …
Advances in Global Marketing
A Research Anthology
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2017
2809 kr
Lägg i varukorg
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
Advances in Global Marketing
A Research Anthology
Av Bilge Aykol, Saeed Samiee m. fl.
E-bok, 2017
3604 kr
Lägg i varukorg
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
