Leonidas C. Leonidou – författare

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3 produkter

Strategic International Marketing

Theory and Practice

AvLeonidas C. Leonidou,Constantine S Katsikeasm. fl.

Häftad, Engelska, 2026

774 kr

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Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.

The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.

Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.

A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.

Socially Responsible International Business

Critical Issues and the Way Forward

AvLeonidas C. Leonidou,Constantine S. Katsikeasm. fl.

Inbunden, Engelska, 2019

2 844 kr

Skickas inom 5-8 vardagar

Growing social and environmental concerns have exerted pressure on businesses to act responsibly. This timely book is the result of systematic, integrated and concerted efforts by prominent scholars to contribute new ideas and original research on social responsibility issues in international business.Offering an insightful collection of global investigations of critical and thought-provoking issues, the chapters investigate unique social responsibility issues across different countries and international business contexts. Bringing together renowned researchers in the field, this book provides state-of-the-art knowledge on a wide array of issues relating to social responsibility and highlights future trajectories for the development of socially-responsible international business strategies.Featuring innovative research and incisive conclusions, this book is critical for international business researchers seeking new avenues for investigation. Postgraduate students at all levels will also benefit from this book's strong inventory of contemporary knowledge, as well as its wide variety of research methods.

Advances in Global Marketing

A Research Anthology

AvLeonidas C. Leonidou,Constantine S. Katsikeasm. fl.

Inbunden, Engelska, 2017

2 760 kr

Skickas inom 10-15 vardagar

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

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Leonidas C. Leonidou – författare

Strategic International Marketing

Socially Responsible International Business

Advances in Global Marketing

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