Bilge Aykol – författare
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6 produkter
Elgar Encyclopedia of International Marketing Management
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2026
4336 kr
Lägg i varukorg
This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Häftad, 2027
825 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Inbunden, 2027
1780 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Advances in Global Marketing
A Research Anthology
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2017
2775 kr
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This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
Advances in Global Marketing
A Research Anthology
Av Bilge Aykol, Saeed Samiee m. fl.
E-bok, 2017
3604 kr
Lägg i varukorg
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
Advances in Global Marketing
A Research Anthology
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Häftad, 2018
2671 kr
Lägg i varukorg
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
