Bilge Aykol – författare
Visar alla böcker från författaren Bilge Aykol. Handla med fri frakt och snabb leverans.
5 produkter
Elgar Encyclopedia of International Marketing Management
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2026
4365 kr
Kommande
This comprehensive Encyclopedia provides an authoritative overview of international marketing management, analysing a wide array of topics and pointing to future development in the field. Bringing together a range of interdisciplinary and geographically diverse perspectives, leading experts …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Häftad, 2026
825 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Strategic International Marketing
Theory and Practice
Av Leonidas C. Leonidou, Constantine S Katsikeas m. fl.
Inbunden, 2026
1780 kr
Kommande
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, …
Advances in Global Marketing
A Research Anthology
Av Leonidas C. Leonidou, Constantine S. Katsikeas m. fl.
Inbunden, 2017
2816 kr
Lägg i varukorg
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
Advances in Global Marketing
A Research Anthology
Av Bilge Aykol, Saeed Samiee m. fl.
E-bok, 2017
3604 kr
Lägg i varukorg
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, …
