Bokus
Leonidas C. Leonidou, Constantine S Katsikeas, Constantinos N Leonidou, Bilge Aykol, Thomas Fotiadis - Strategic International Marketing, Häftad

Häftad, Engelska, 2027

Strategic International Marketing

Theory and Practice

Av Leonidas C. Leonidou, Constantine S Katsikeas, Constantinos N Leonidou, Bilge Aykol, Thomas Fotiadis

Del i serien SAGE LTD

825 kr

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Beskrivning
Strategic International Marketing: Theory & Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today’s globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.
Produktinformation
  • Utgivningsdatum: 2027-01-09
  • Mått: 189 x 246 x undefined mm
  • Vikt: 343 g
  • Format: Häftad
  • Språk: Engelska
  • Serie: SAGE LTD
  • Antal sidor: 552
  • Upplaga: 1
  • Förlag: SAGE Publications Ltd
  • ISBN: 9781529768701
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Mer om författaren

Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory at the Department of Production Engineering and Management of the Democritus University of Thrace. He holds a post-doctoral degree in modern advanced statistical methods for the science of marketing and a Ph.D. in marketing (High Technology). In addition, he holds an M.Sc. in business administration, and an M.Sc. in business computing. His first degree is in economic science.He has more than 22 years of teaching experience at both undergraduate and postgraduate level, in Greek and International Universities and Higher Technological Institutions. Thomas Fotiadis’ scientific work has been published in international scientific journals, including the Journal of World Business, the Journal of Tourism Management, the Journal of International Marketing, the Journal of International Business Review, the Psychology & Marketing Journal, and the Journal of Applied Business Research. He has published more than 100 articles in journals, international conferences and book chapters. Additionally, he has published Strategic Marketing for High Technology Products: An Integrated Approach (Routledge, 2018), Marketing and Supply Chain Management: A Systemic Approach (Routledge, 2017), The Customer Value Chain: Integrating Marketing and Supply Chain Management (Routledge, 2021), and he has edited and authored numerous scientific books in the field of marketing (in the Greek language).

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I think the book is needed as it would appeal not only to marketing students but strategic students.

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