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This award-winning guide makes statistics simple.

Written by an expert with over 30 years of teaching experience, the book provides readers with a solid foundation in applying statistical methods. It moves steadily, using everyday examples to make concepts clear and understandable, from descriptive statistics and probability to hypothesis tests and regression.

This third edition:

Providing optional material for students looking to level up their knowledge and packed with features to support learning, such as practice exercises and datasets, this book is the perfect introduction to statistical methods in the social sciences.

This award-winning guide makes statistics simple.

Written by an expert with over 30 years of teaching experience, the book provides readers with a solid foundation in applying statistical methods. It moves steadily, using everyday examples to make concepts clear and understandable, from descriptive statistics and probability to hypothesis tests and regression.

This third edition:

Providing optional material for students looking to level up their knowledge and packed with features to support learning, such as practice exercises and datasets, this book is the perfect introduction to statistical methods in the social sciences.

Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, applying quantitative methods to real-world marketing challenges.

The book is packed with student-friendly tools to support your learning, including clear learning objectives, chapter overviews, and summaries to keep you on track. High-impact research and key papers are broken down into accessible boxes that highlight essential terms and examples. Practical exercises throughout the chapters allow you to reflect on concepts and build the confidence to apply them in a professional setting.

New to this edition:

This is an essential guide for upper undergraduate and postgraduate students taking courses in consumer behaviour or marketing research. It is also a valuable resource for doctoral candidates seeking a deeper, empirical understanding of the subject.

Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, applying quantitative methods to real-world marketing challenges.

The book is packed with student-friendly tools to support your learning, including clear learning objectives, chapter overviews, and summaries to keep you on track. High-impact research and key papers are broken down into accessible boxes that highlight essential terms and examples. Practical exercises throughout the chapters allow you to reflect on concepts and build the confidence to apply them in a professional setting.

New to this edition:

This is an essential guide for upper undergraduate and postgraduate students taking courses in consumer behaviour or marketing research. It is also a valuable resource for doctoral candidates seeking a deeper, empirical understanding of the subject.

Your complete solution for modern clinical skills educationAccompanied by over 25 videos and mapped to the NMC Future Nurse Standards, this innovative textbook will help you to master the essential clinical skills you need as a student and registered nurse.Taking a holistic and inclusive approach, the book presents both the theory, rationale and ‘how to’ of each procedure, as well as crucial interconnected skills such as anatomy and physiology, clinical reasoning and person-centred practice. How will the book support my learning?·       Offers access to more than 25 videos alongside the text, demonstrating clinical skills in practice, from oxygen administration to venepuncture, cannulation and more·       Draws on over 30 case study scenarios and ‘voices’ from real pre-registration nursing students that bring clinical skills to life·       Includes over 60 activities, key term definitions and other features to hone your understanding through self-testing, reflection and critical thinking·       Relevant to students across all four fields of nursing

Your complete solution for modern clinical skills educationAccompanied by over 25 videos and mapped to the NMC Future Nurse Standards, this innovative textbook will help you to master the essential clinical skills you need as a student and registered nurse.Taking a holistic and inclusive approach, the book presents both the theory, rationale and ‘how to’ of each procedure, as well as crucial interconnected skills such as anatomy and physiology, clinical reasoning and person-centred practice. How will the book support my learning?·       Offers access to more than 25 videos alongside the text, demonstrating clinical skills in practice, from oxygen administration to venepuncture, cannulation and more·       Draws on over 30 case study scenarios and ‘voices’ from real pre-registration nursing students that bring clinical skills to life·       Includes over 60 activities, key term definitions and other features to hone your understanding through self-testing, reflection and critical thinking·       Relevant to students across all four fields of nursing

Written specifically for nursing students, this book explores the science of pathophysiology as it relates to person-centred care. It provides insight into the core principles that underpin health and illness, the main causes of disease, and supports nursing students in integrating pathophysiology with pharmacology to reflect contemporary healthcare practice and the evolving role of the nurse.

This updated third edition:

Updated and refined, this remains an indispensable reference for nursing students at all levels and throughout their degree.

Written specifically for nursing students, this book explores the science of pathophysiology as it relates to person-centred care. It provides insight into the core principles that underpin health and illness, the main causes of disease, and supports nursing students in integrating pathophysiology with pharmacology to reflect contemporary healthcare practice and the evolving role of the nurse.

This updated third edition:

Updated and refined, this remains an indispensable reference for nursing students at all levels and throughout their degree.

When qualitative research moves from theory to practice, many students are left to work things out on their own. Doing Qualitative Research, Seventh Edition fills that gap. Drawing on decades of teaching and supervision, David Silverman writes as a supervisor in print— guiding students through the real decisions, setbacks, and breakthroughs required to take a qualitative research project from start to finish.

The book focuses on the issues that most often cause projects to stall, from topics that are too broad and poorly chosen methods to ethics hold-ups and uncertainty about analysis. Real student examples show how experienced researchers spot problems, rethink their approach, and get back on track. By bringing analysis and writing in from the start, the book helps students build confidence and keep moving forward.

New to this edition is a clear, balanced discussion of AI in doing data analysis, being original and getting published. The aim is to help students understand when AI may be useful—and when it is not.

This is essential reading for undergraduate and postgraduate students undertaking independent qualitative research projects.

When qualitative research moves from theory to practice, many students are left to work things out on their own. Doing Qualitative Research, Seventh Edition fills that gap. Drawing on decades of teaching and supervision, David Silverman writes as a supervisor in print— guiding students through the real decisions, setbacks, and breakthroughs required to take a qualitative research project from start to finish.

The book focuses on the issues that most often cause projects to stall, from topics that are too broad and poorly chosen methods to ethics hold-ups and uncertainty about analysis. Real student examples show how experienced researchers spot problems, rethink their approach, and get back on track. By bringing analysis and writing in from the start, the book helps students build confidence and keep moving forward.

New to this edition is a clear, balanced discussion of AI in doing data analysis, being original and getting published. The aim is to help students understand when AI may be useful—and when it is not.

This is essential reading for undergraduate and postgraduate students undertaking independent qualitative research projects.

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.

Covering the full breadth of methods in IR with unrivalled clarity, this best-selling textbook takes you through the entire process of doing research, from honing your question to writing up the dissertation. The engaging and jargon-free style demystifies the entire process, and you’ll gain a comprehensive understanding of the strengths and limitations of different methods and how to use them in your project.

This third edition comes with two new chapters on how to collect data and how to analyze data, plus a new troubleshooting feature in every chapter to offer top tips for addressing challenges. All the chapters have been fully revised and offer specific advice for using individual research methods. The methodology chapter has been updated to offer a sophisticated overview of the full spectrum of methodological approaches, including the most cutting-edge and popular methods used in IR, from social media to quasi-experimental research.

A practical introduction, this text is essential reading for anyone setting out on their International Relations research project for the first time, at undergraduate and postgraduate levels.

Christopher Lamont is Dean of E-Track International Relations, Vice Dean of the Graduate School of International Relations, and Professor of International Relations at Tokyo International University, Japan.

Covering the full breadth of methods in IR with unrivalled clarity, this best-selling textbook takes you through the entire process of doing research, from honing your question to writing up the dissertation. The engaging and jargon-free style demystifies the entire process, and you’ll gain a comprehensive understanding of the strengths and limitations of different methods and how to use them in your project.

This third edition comes with two new chapters on how to collect data and how to analyze data, plus a new troubleshooting feature in every chapter to offer top tips for addressing challenges. All the chapters have been fully revised and offer specific advice for using individual research methods. The methodology chapter has been updated to offer a sophisticated overview of the full spectrum of methodological approaches, including the most cutting-edge and popular methods used in IR, from social media to quasi-experimental research.

A practical introduction, this text is essential reading for anyone setting out on their International Relations research project for the first time, at undergraduate and postgraduate levels.

Christopher Lamont is Dean of E-Track International Relations, Vice Dean of the Graduate School of International Relations, and Professor of International Relations at Tokyo International University, Japan.

Tourism is one of the world’s most influential and far-reaching industries, but how do we manage its growth while balancing the needs of businesses, tourists, and local communities? This book provides you with the essential foundation needed to navigate this complex field. Structured around three core pillars - the supply and demand for tourism, its diverse impacts, and effective management and marketing strategies - this book breaks down the industry into clear, manageable themes.

This updated fourth edition is designed to bring tourism concepts to life through a global lens. You will explore real-world issues via international case studies from regions including Asia, Africa, and South America.

To support your learning and assessment preparation, the book features:

This text is your go-to resource for introductory tourism modules. It is complemented by a suite of online resources for lecturers, including PowerPoint slides and a comprehensive Teaching Guide.

Tourism is one of the world’s most influential and far-reaching industries, but how do we manage its growth while balancing the needs of businesses, tourists, and local communities? This book provides you with the essential foundation needed to navigate this complex field. Structured around three core pillars - the supply and demand for tourism, its diverse impacts, and effective management and marketing strategies - this book breaks down the industry into clear, manageable themes.

This updated fourth edition is designed to bring tourism concepts to life through a global lens. You will explore real-world issues via international case studies from regions including Asia, Africa, and South America.

To support your learning and assessment preparation, the book features:

This text is your go-to resource for introductory tourism modules. It is complemented by a suite of online resources for lecturers, including PowerPoint slides and a comprehensive Teaching Guide.

This bestselling handbook is designed to support you throughout your course, encompassing the core knowledge, behaviours and clinical skills needed for confident practice. Covering topics from academic and professional skills to applied bioscience, infection control and mental health, it helps build your clinical and interpersonal skills across diverse care settings.In this fourth edition you will find:

This book is an essential companion for student nursing associates, assistant practitioners, and students enrolled on foundation degrees or higher-level healthcare apprenticeships.

This bestselling handbook is designed to support you throughout your course, encompassing the core knowledge, behaviours and clinical skills needed for confident practice. Covering topics from academic and professional skills to applied bioscience, infection control and mental health, it helps build your clinical and interpersonal skills across diverse care settings.In this fourth edition you will find:

This book is an essential companion for student nursing associates, assistant practitioners, and students enrolled on foundation degrees or higher-level healthcare apprenticeships.