Corporate Communication

A Guide to Theory and Practice

AvJoep P. Cornelissen

Häftad, Engelska, 2026

Del i serien SAGE LTD

735 kr

Kommande

Fler format och utgåvor

Häftad

697 kr

Inbunden

3 268 kr

Beskrivning

This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.

The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Produktinformation

Utgivningsdatum:2026-11-17
Mått:170 x 242 x undefined mm
Vikt:343 g
Format:Häftad
Språk:Engelska
Serie:SAGE LTD
Antal sidor:360
Upplaga:8
Förlag:SAGE Publications
ISBN:9781036215538

Utforska kategorier

Mer om författaren

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Innehållsförteckning

Part 1: Introduction to Corporate CommunicationChapter 1: Defining Corporate CommunicationChapter 2: Corporate Communication in Contemporary OrganizationsChapter 3: Corporate Communication in a Changing Media EnvironmentPart 2: Conceptual FoundationsChapter 4: Stakeholder Management and CommunicationChapter 5: Corporate Identity, Branding and Corporate ReputationPart 3: Corporate Communication in PracticeChapter 6: Communication Strategy and Strategic PlanningChapter 7: Research and MeasurementPart 4: Specialist Areas in Corporate CommunicationChapter 8: Media RelationsChapter 9: Employee CommunicationChapter 10: Issues ManagementChapter 11: Crisis CommunicationChapter 12: Leadership and Change CommunicationChapter 13: Corporate Social Responsibility (CSR), Sustainability Reporting and Community Relations