Corporate Communication

A Guide to Theory and Practice

AvJoep P. Cornelissen

Häftad, Engelska, 2023

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Beskrivning

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been updated to include:

• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Produktinformation

Utgivningsdatum:2023-10-25
Mått:170 x 242 x 23 mm
Vikt:570 g
Format:Häftad
Språk:Engelska
Antal sidor:360
Upplaga:7
Förlag:SAGE Publications
ISBN:9781529600025

Utforska kategorier

Affärsförhandlingar inom Ekonomi och Ledarskap

Mer om författaren

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

Recensioner i media

Excellent text book for all UG students of communications.

Innehållsförteckning

Introduction to Corporate CommunicationDefining Corporate CommunicationCorporate Communication in Contemporary OrganizationsCorporate Communication in a Changing Media EnvironmentConceptual FoundationsStakeholder Management and CommunicationCorporate Identity, Branding and Corporate ReputationCorporate Communication in PracticeCommunication Strategy and Strategic PlanningResearch and MeasurementSpecialist Areas in Corporate CommunicationMedia RelationsEmployee CommunicationIssues ManagementCrisis CommunicationLeadership and Change CommunicationCorporate Social Responsibility (CSR) and Community Relations