Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid? Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid?Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

A critical analysis of the connections that the United States Supreme Court has made between campaign finance regulations and voters' behavior.The sanctity of political speech is a key element of the United States Constitution and a cornerstone of the American republic. When the Supreme Court linked political speech to campaign finance in its landmark Buckley v. Valeo (1976) decision, the modern era of campaign finance regulation was born. The decision stated that in order to pass constitutional muster, any laws limiting money in politics must be narrowly tailored and serve a compelling state interest. The lone state interest the Court was willing to entertain was the mitigation of corruption. In order to reach this conclusion, the Court advanced a sophisticated behavioral model that made assumptions about how laws affect voters' opinions and behavior. These assumptions have received surprisingly little attention until now. In The Appearance of Corruption, Daron Shaw, Brian Roberts, and Mijeong Baek analyze the connections that the Court made between campaign finance regulations and voters' behavior. The court argued that an increase in perceived corruption would lower engagement and turnout. Drawing from original survey data and experiments, they confront the question of what happens when the Supreme Court is wrong-and when the foundation of over 40 years of jurisprudence is simply not true. Even with the heightened awareness of campaign finance issues that emerged in the wake of the 2010 Citizens United decision, there is little empirical support for the Court's reasoning that turnout would decline. A rigorous statistical analysis, this is the first work to simultaneously name and test each and every one of the Court's assumptions in the pre- and post-Citizen's United eras. It will also fundamentally reshape how we think about campaign finance regulation's effects on voter behavior.

A critical analysis of the connections that the United States Supreme Court has made between campaign finance regulations and voters'' behavior.The sanctity of political speech is a key element of the United States Constitution and a cornerstone of the American republic. When the Supreme Court linked political speech to campaign finance in its landmark Buckley v. Valeo (1976) decision, the modern era of campaign finance regulation was born. The decision stated that in order to pass constitutional muster, any laws limiting money in politics must be narrowly tailored and serve a compelling state interest. The lone state interest the Court was willing to entertain was the mitigation of corruption. In order to reach this conclusion, the Court advanced a sophisticated behavioral model that made assumptions about how laws affect voters'' opinions and behavior. These assumptions have received surprisingly little attention until now. In The Appearance of Corruption, Daron Shaw, Brian Roberts, and Mijeong Baek analyze the connections that the Court made between campaign finance regulations and voters'' behavior. The court argued that an increase in perceived corruption would lower engagement and turnout. Drawing from original survey data and experiments, they confront the question of what happens when the Supreme Court is wrong-and when the foundation of over 40 years of jurisprudence is simply not true. Even with the heightened awareness of campaign finance issues that emerged in the wake of the 2010 Citizens United decision, there is little empirical support for the Court''s reasoning that turnout would decline. A rigorous statistical analysis, this is the first work to simultaneously name and test each and every one of the Court''s assumptions in the pre- and post-Citizen''s United eras. It will also fundamentally reshape how we think about campaign finance regulation''s effects on voter behavior.

A critical analysis of the connections that the United States Supreme Court has made between campaign finance regulations and voters'' behavior.The sanctity of political speech is a key element of the United States Constitution and a cornerstone of the American republic. When the Supreme Court linked political speech to campaign finance in its landmark Buckley v. Valeo (1976) decision, the modern era of campaign finance regulation was born. The decision stated that in order to pass constitutional muster, any laws limiting money in politics must be narrowly tailored and serve a compelling state interest. The lone state interest the Court was willing to entertain was the mitigation of corruption. In order to reach this conclusion, the Court advanced a sophisticated behavioral model that made assumptions about how laws affect voters'' opinions and behavior. These assumptions have received surprisingly little attention until now. In The Appearance of Corruption, Daron Shaw, Brian Roberts, and Mijeong Baek analyze the connections that the Court made between campaign finance regulations and voters'' behavior. The court argued that an increase in perceived corruption would lower engagement and turnout. Drawing from original survey data and experiments, they confront the question of what happens when the Supreme Court is wrong-and when the foundation of over 40 years of jurisprudence is simply not true. Even with the heightened awareness of campaign finance issues that emerged in the wake of the 2010 Citizens United decision, there is little empirical support for the Court''s reasoning that turnout would decline. A rigorous statistical analysis, this is the first work to simultaneously name and test each and every one of the Court''s assumptions in the pre- and post-Citizen''s United eras. It will also fundamentally reshape how we think about campaign finance regulation''s effects on voter behavior.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid?Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid?Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

The Electoral College has played an important role in presidential politics since our nation’s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won—and lost. Shaw’s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases—plus key contacts in the Gore and Kerry camps—Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters’ preferences and opinions—not in huge numbers, but enough to shift critical votes in key battlegrounds. Bridging the gap between those who study campaigns and those who conduct them, The Race to 270 will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid? Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid?Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

A critical analysis of the connections that the United States Supreme Court has made between campaign finance regulations and voters' behavior.The sanctity of political speech is a key element of the United States Constitution and a cornerstone of the American republic. When the Supreme Court linked political speech to campaign finance in its landmark Buckley v. Valeo (1976) decision, the modern era of campaign finance regulation was born. The decision stated that in order to pass constitutional muster, any laws limiting money in politics must be narrowly tailored and serve a compelling state interest. The lone state interest the Court was willing to entertain was the mitigation of corruption. In order to reach this conclusion, the Court advanced a sophisticated behavioral model that made assumptions about how laws affect voters' opinions and behavior. These assumptions have received surprisingly little attention until now. In The Appearance of Corruption, Daron Shaw, Brian Roberts, and Mijeong Baek analyze the connections that the Court made between campaign finance regulations and voters' behavior. The court argued that an increase in perceived corruption would lower engagement and turnout. Drawing from original survey data and experiments, they confront the question of what happens when the Supreme Court is wrong-and when the foundation of over 40 years of jurisprudence is simply not true. Even with the heightened awareness of campaign finance issues that emerged in the wake of the 2010 Citizens United decision, there is little empirical support for the Court's reasoning that turnout would decline. A rigorous statistical analysis, this is the first work to simultaneously name and test each and every one of the Court's assumptions in the pre- and post-Citizen's United eras. It will also fundamentally reshape how we think about campaign finance regulation's effects on voter behavior.

A critical analysis of the connections that the United States Supreme Court has made between campaign finance regulations and voters'' behavior.The sanctity of political speech is a key element of the United States Constitution and a cornerstone of the American republic. When the Supreme Court linked political speech to campaign finance in its landmark Buckley v. Valeo (1976) decision, the modern era of campaign finance regulation was born. The decision stated that in order to pass constitutional muster, any laws limiting money in politics must be narrowly tailored and serve a compelling state interest. The lone state interest the Court was willing to entertain was the mitigation of corruption. In order to reach this conclusion, the Court advanced a sophisticated behavioral model that made assumptions about how laws affect voters'' opinions and behavior. These assumptions have received surprisingly little attention until now. In The Appearance of Corruption, Daron Shaw, Brian Roberts, and Mijeong Baek analyze the connections that the Court made between campaign finance regulations and voters'' behavior. The court argued that an increase in perceived corruption would lower engagement and turnout. Drawing from original survey data and experiments, they confront the question of what happens when the Supreme Court is wrong-and when the foundation of over 40 years of jurisprudence is simply not true. Even with the heightened awareness of campaign finance issues that emerged in the wake of the 2010 Citizens United decision, there is little empirical support for the Court''s reasoning that turnout would decline. A rigorous statistical analysis, this is the first work to simultaneously name and test each and every one of the Court''s assumptions in the pre- and post-Citizen''s United eras. It will also fundamentally reshape how we think about campaign finance regulation''s effects on voter behavior.

A critical analysis of the connections that the United States Supreme Court has made between campaign finance regulations and voters'' behavior.The sanctity of political speech is a key element of the United States Constitution and a cornerstone of the American republic. When the Supreme Court linked political speech to campaign finance in its landmark Buckley v. Valeo (1976) decision, the modern era of campaign finance regulation was born. The decision stated that in order to pass constitutional muster, any laws limiting money in politics must be narrowly tailored and serve a compelling state interest. The lone state interest the Court was willing to entertain was the mitigation of corruption. In order to reach this conclusion, the Court advanced a sophisticated behavioral model that made assumptions about how laws affect voters'' opinions and behavior. These assumptions have received surprisingly little attention until now. In The Appearance of Corruption, Daron Shaw, Brian Roberts, and Mijeong Baek analyze the connections that the Court made between campaign finance regulations and voters'' behavior. The court argued that an increase in perceived corruption would lower engagement and turnout. Drawing from original survey data and experiments, they confront the question of what happens when the Supreme Court is wrong-and when the foundation of over 40 years of jurisprudence is simply not true. Even with the heightened awareness of campaign finance issues that emerged in the wake of the 2010 Citizens United decision, there is little empirical support for the Court''s reasoning that turnout would decline. A rigorous statistical analysis, this is the first work to simultaneously name and test each and every one of the Court''s assumptions in the pre- and post-Citizen''s United eras. It will also fundamentally reshape how we think about campaign finance regulation''s effects on voter behavior.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid?Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

Late deciders go for the challenger; turnout helps the Democrats; the gender gap results from a surge in Democratic preference among women--these and many other myths are standard fare among average citizens, political pundits, and even some academics. But are these conventional wisdoms--familiar to anyone who watches Sunday morning talk shows--really valid?Unconventional Wisdom offers a novel yet highly accessible synthesis of what we know about American voters and elections. It not only provides an integrated overview of the central themes in American politics--parties, polarization, turnout, partisan bias, campaign effects, swing voters, the gender gap, and the youth vote--it upends many of our fundamental preconceptions. Most importantly, it shows that the American electorate is much more stable than we have been led to believe, and that the voting patterns we see today have deep roots in our history. Throughout, the book provides comprehensive information on voting patterns; illuminates (and corrects) popular myths about voters and elections; and details the empirical foundations of conventional wisdoms that many understand poorly or not at all. Written by three experts on American politics, Unconventional Wisdom serves as both a standard reference and a concise overview of the subject. Both informative and witty, the book is likely to become a standard work in the field, essential reading for anyone interested in American politics.

The Electoral College has played an important role in presidential politics since our nation’s founding, but surprisingly little information exists about precisely how it affects campaign strategy. Daron R. Shaw, a scholar who also worked as a strategist in both Bush-Cheney campaigns, has written the first book to go inside the past two presidential elections and reveal how the race to 270 was won—and lost. Shaw’s nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases—plus key contacts in the Gore and Kerry camps—Shaw goes on to show that both sides used information on weekly shifts in candidate support to reallocate media buys and schedule appearances. Most importantly, he uses strikingly original research to prove that these carefully constructed plans significantly affected voters’ preferences and opinions—not in huge numbers, but enough to shift critical votes in key battlegrounds. Bridging the gap between those who study campaigns and those who conduct them, The Race to 270 will provide political scientists and practitioners alike with fresh insights about the new strategies that stem from one of our oldest institutions.