Costas Panagopoulos - Böcker
1 130 kr
Skickas inom 5-8 vardagar
309 kr
Skickas inom 5-8 vardagar
Battleground
Electoral College Strategies, Execution, and Impact in the Modern Era
969 kr
Skickas inom 7-10 vardagar
Battleground
Electoral College Strategies, Execution, and Impact in the Modern Era
255 kr
Skickas inom 5-8 vardagar
564 kr
Skickas inom 10-15 vardagar
1 909 kr
Skickas inom 10-15 vardagar
1 589 kr
Skickas inom 7-10 vardagar
1 396 kr
Skickas inom 3-6 vardagar
While learning procedures like the markup or cloture, the legislative process can seem mechanical and dry. What students hunger for, and greatly benefit from, is seeing lawmaking from the inside—the backroom politics that makes the process so fascinating, so real, so compelling. All Roads Lead to Congress drives students through one piece of legislation—the surface transportation bill—showing them the maneuvering and negotiating that go on among members of Congress and their staffers as they haggle over a huge pot of money. The bill provides an example of both sides of the domestic legislative coin, as members of Congress formulating the bill fight over both policy issues (mostly along party lines) and money (mostly along regional lines).While working on the Hill, Costas Panagopoulos and Joshua Schank were able to follow the path of this legislation from inception to law, observing firsthand the twists and turns of its journey. While filled with details and dialogue reminiscent of a good novel, All Roads is sure to explain the various rules that structure legislation, the leadership styles and strategies at play, the tensions among levels of government, and the impact of the executive. Students are not only likely to read this intriguing case study of Hill life cover to cover, but they also might seriously consider an internship or future career on the Hill. More important, they will have absorbed conceptual ideas about Congress effortlessly.
578 kr
Skickas inom 10-15 vardagar
1 909 kr
Skickas inom 10-15 vardagar
2 113 kr
Skickas inom 10-15 vardagar
550 kr
Skickas inom 10-15 vardagar
969 kr
Skickas inom 7-10 vardagar
363 kr
Skickas inom 7-10 vardagar
1 706 kr
Skickas inom 5-8 vardagar
The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles.
Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide.
The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing’s impact on democracies and its use in non-democratic societies.
Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns.
The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world.
Part 1: Strategy in Political Marketing: Orthodox and Occidental PerspectivesPart 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European PerspectivesPart 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public DiplomacyPart 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media