Costas Panagopoulos

Bases Loaded

How US Presidential Campaigns Are Changing and Why It Matters

Inbunden, Engelska, 2020

1 130 kr

Skickas inom 5-8 vardagar

Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America.Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.

Bases Loaded

How US Presidential Campaigns Are Changing and Why It Matters

AvCostas Panagopoulos

Häftad, Engelska, 2020

309 kr

Skickas inom 5-8 vardagar

Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America.Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.

Battleground

Electoral College Strategies, Execution, and Impact in the Modern Era

AvDaron R. Shaw,Scott L. Althausm. fl.

Inbunden, Engelska, 2024

969 kr

Skickas inom 7-10 vardagar

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Battleground

Electoral College Strategies, Execution, and Impact in the Modern Era

AvDaron R. Shaw,Scott L. Althausm. fl.

Häftad, Engelska, 2024

255 kr

Skickas inom 5-8 vardagar

Covering the beginning of the television era to the present, Battleground provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day.Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presidential elections as singular events, there is surprisingly little research that considers the strategies that parties pursue in presidential campaigning across multiple election years, how those strategies have evolved over time, or what difference those strategies might make on election day. Drawing on internal campaign records and novel data sources covering every presidential election from 1952 through 2020, Battleground identifies the Electoral College strategies for every major presidential campaign in the modern era, assesses how well they executed their plans, and illuminates what difference their state-by-state allocation of candidate visits and television spending made on election day. From Eisenhower to Trump, Daron R. Shaw, Scott Althaus, and Costas Panagopoulos show how battleground states have been selected and contested, and why campaign strategies are important for shaping Electoral College outcomes. They find that presidential campaigns in the modern era have been consistently strategic, sophisticated, and effective. As a result, campaign strategies can still be pivotal for shaping Electoral College outcomes, even if their influence looks somewhat different today than in 1952. Battleground provides readers with a sophisticated yet straightforward look at how (and how much) presidential campaigns affect the selection of the most powerful person in the world.

Congressional Challengers

Candidate Quality in U.S. Elections to Congress

AvCostas Panagopoulos

Häftad, Engelska, 2021

564 kr

Skickas inom 10-15 vardagar

In this book, Costas Panagopoulos examines patterns of candidate emergence in congressional elections over the past five decades—specifically, the quality of challengers who seek to unseat U.S. House incumbents, as measured by prior political experience. Panagopoulos demonstrates that fewer and fewer experienced challengers have tossed their hats into the ring since the early 1970s. Inexperienced candidates often face electoral challenges that are difficult to overcome. Looking at factors including campaign spending, district-level partisan composition, and institutional reforms such as term limits, Panagopoulos evaluates explanations and consequences for these developments over time. He points to important implications for the study of congressional elections and democracy in the United States, including reforms in recruitment and candidate selection strategies to heighten electoral competition and ultimately, to enhance democratic representation in Congress. For students and scholars of the U.S. Congress and elections, this book addresses public concern about representation as well.

Strategy, Money and Technology in the 2008 Presidential Election

AvCostas Panagopoulos

Inbunden, Engelska, 2011

1 909 kr

Skickas inom 10-15 vardagar

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

Politicking Online

The Transformation of Election Campaign Communications

AvCostas Panagopoulos

Inbunden, Engelska, 2009

1 589 kr

Skickas inom 7-10 vardagar

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

All Roads Lead to Congress

The $300 Billion Fight Over Highway Funding

AvCostas Panagopoulos,Joshua Schank

Häftad, Engelska, 2007

1 396 kr

Skickas inom 3-6 vardagar

While learning procedures like the markup or cloture, the legislative process can seem mechanical and dry. What students hunger for, and greatly benefit from, is seeing lawmaking from the inside—the backroom politics that makes the process so fascinating, so real, so compelling. All Roads Lead to Congress drives students through one piece of legislation—the surface transportation bill—showing them the maneuvering and negotiating that go on among members of Congress and their staffers as they haggle over a huge pot of money. The bill provides an example of both sides of the domestic legislative coin, as members of Congress formulating the bill fight over both policy issues (mostly along party lines) and money (mostly along regional lines).While working on the Hill, Costas Panagopoulos and Joshua Schank were able to follow the path of this legislation from inception to law, observing firsthand the twists and turns of its journey. While filled with details and dialogue reminiscent of a good novel, All Roads is sure to explain the various rules that structure legislation, the leadership styles and strategies at play, the tensions among levels of government, and the impact of the executive. Students are not only likely to read this intriguing case study of Hill life cover to cover, but they also might seriously consider an internship or future career on the Hill. More important, they will have absorbed conceptual ideas about Congress effortlessly.

Strategy, Money and Technology in the 2008 Presidential Election

AvCostas Panagopoulos

Häftad, Engelska, 2024

578 kr

Skickas inom 10-15 vardagar

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

Congressional Challengers

Candidate Quality in U.S. Elections to Congress

AvCostas Panagopoulos

Inbunden, Engelska, 2021

1 909 kr

Skickas inom 10-15 vardagar

In this book, Costas Panagopoulos examines patterns of candidate emergence in congressional elections over the past five decades—specifically, the quality of challengers who seek to unseat U.S. House incumbents, as measured by prior political experience. Panagopoulos demonstrates that fewer and fewer experienced challengers have tossed their hats into the ring since the early 1970s. Inexperienced candidates often face electoral challenges that are difficult to overcome. Looking at factors including campaign spending, district-level partisan composition, and institutional reforms such as term limits, Panagopoulos evaluates explanations and consequences for these developments over time. He points to important implications for the study of congressional elections and democracy in the United States, including reforms in recruitment and candidate selection strategies to heighten electoral competition and ultimately, to enhance democratic representation in Congress. For students and scholars of the U.S. Congress and elections, this book addresses public concern about representation as well.

Citizen's Guide to U.S. Elections

Empowering Democracy in America

AvCostas Panagopoulos,Aaron Weinschenk

Inbunden, Engelska, 2015

2 113 kr

Skickas inom 10-15 vardagar

Political observers routinely lament that American democracy is broken, and many of them blame electoral malfunction. But is the system really broken? Panagopoulos and Weinschenk make the case that citizens are empowered to fix what’s wrong with electoral politics and renew democracy in America, all within the institutional setup and framework of the existing system. Put simply, much of what is broken can be fixed if people stop throwing up their arms and start rolling up their sleeves to do the hard work of building our democracy. This book provides an overview of the basic features that characterize contemporary elections in the United States and includes discussions about voter participation and decision-making patterns, money in elections, and the role of parties and the media in presidential, congressional and state and local races. It also outlines some of the most important trends and challenges in the current system. As a call to action, each chapter features potential solutions to the challenges that exist in U.S. elections.

Citizen's Guide to U.S. Elections

Empowering Democracy in America

AvCostas Panagopoulos,Aaron Weinschenk

Häftad, Engelska, 2015

550 kr

Skickas inom 10-15 vardagar

Political observers routinely lament that American democracy is broken, and many of them blame electoral malfunction. But is the system really broken? Panagopoulos and Weinschenk make the case that citizens are empowered to fix what’s wrong with electoral politics and renew democracy in America, all within the institutional setup and framework of the existing system. Put simply, much of what is broken can be fixed if people stop throwing up their arms and start rolling up their sleeves to do the hard work of building our democracy. This book provides an overview of the basic features that characterize contemporary elections in the United States and includes discussions about voter participation and decision-making patterns, money in elections, and the role of parties and the media in presidential, congressional and state and local races. It also outlines some of the most important trends and challenges in the current system. As a call to action, each chapter features potential solutions to the challenges that exist in U.S. elections.

Public Financing in American Elections

AvCostas Panagopoulos

Inbunden, Engelska, 2011

969 kr

Skickas inom 7-10 vardagar

The first book-length treatment of the public financing of elections in the United States

Public Financing in American Elections

AvCostas Panagopoulos

Häftad, Engelska, 2011

363 kr

Skickas inom 7-10 vardagar

The first book-length treatment of the public financing of elections in the United States

The Sage Handbook of Political Marketing

AvPaul Baines,Phil Harrism. fl.

Inbunden, Engelska, 2025

1 706 kr

Skickas inom 5-8 vardagar

The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles.

Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide.

The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing’s impact on democracies and its use in non-democratic societies.

Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns.

The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world.

Part 1: Strategy in Political Marketing: Orthodox and Occidental PerspectivesPart 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European PerspectivesPart 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public DiplomacyPart 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media

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Costas Panagopoulos - Böcker

Bases Loaded

Bases Loaded

Battleground

Battleground

Congressional Challengers

Strategy, Money and Technology in the 2008 Presidential Election

Politicking Online

All Roads Lead to Congress

Strategy, Money and Technology in the 2008 Presidential Election

Congressional Challengers

Citizen's Guide to U.S. Elections

Citizen's Guide to U.S. Elections

Public Financing in American Elections

Public Financing in American Elections

The Sage Handbook of Political Marketing

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