Costas Panagopoulos is Professor of Political Science and interim Chair in the Department of Political Science in the College of Social Sciences and Humanities at Northeastern University, where he was previously director of big data and quantitative initiatives. A leading expert on campaigns and elections, voting behavior, political psychology, campaign finance, and experimental research, Panagopoulos has been part of the Decision Desk team at NBC News since the 2006 election cycle.He is an editor of American Politics Research. He is also author, co-author or editor of several books, including Political Campaigns: Concepts, Context, and Consequences (Oxford) and A Citizen's Guide to US Elections (with Aaron Weinschenk).

In a fresh and richly informed volume, Panagopoulos examines why campaigns--especially those for president--have increasingly tended to focus on their party's base. Technology is culprit and increased polarization is the result. This book is data crack cocaine for political junkies.

• Chapter 1: Introduction Chapter 2: Big Data and Other Big Changes Chapter 3: The Elusive Persuadable Voter Chapter 4: Switching Gears: Changing Voter Contact Strategies in Presidential Elections Chapter 5: Priming the Party Chapter 6: Turning Out or Tuning Out? Chapter 7: Why in America so Polarized? Chapter 8: Conclusion Appendix References

Costas Panagopoulos is Professor of Political Science and interim Chair in the Department of Political Science in the College of Social Sciences and Humanities at Northeastern University, where he was previously director of big data and quantitative initiatives. A leading expert on campaigns and elections, voting behavior, political psychology, campaign finance, and experimental research, Panagopoulos has been part of the Decision Desk team at NBC News since the 2006 election cycle.He is an editor of American Politics Research. He is also author, co-author or editor of several books, including Political Campaigns: Concepts, Context, and Consequences (Oxford) and A Citizen's Guide to US Elections (with Aaron Weinschenk).

In a fresh and richly informed volume, Panagopoulos examines why campaigns--especially those for president--have increasingly tended to focus on their party's base. Technology is culprit and increased polarization is the result. This book is data crack cocaine for political junkies.

• Chapter 1: Introduction Chapter 2: Big Data and Other Big Changes Chapter 3: The Elusive Persuadable Voter Chapter 4: Switching Gears: Changing Voter Contact Strategies in Presidential Elections Chapter 5: Priming the Party Chapter 6: Turning Out or Tuning Out? Chapter 7: Why in America so Polarized? Chapter 8: Conclusion Appendix References

Costas Panagopoulos is Professor of Political Science and interim Chair in the Department of Political Science in the College of Social Sciences and Humanities at Northeastern University, where he was previously director of big data and quantitative initiatives. A leading expert on campaigns and elections, voting behavior, political psychology, campaign finance, and experimental research, Panagopoulos has been part of the Decision Desk team at NBC News since the 2006 election cycle.He is an editor of American Politics Research. He is also author, co-author or editor of several books, including Political Campaigns: Concepts, Context, and Consequences (Oxford) and A Citizen's Guide to US Elections (with Aaron Weinschenk).

In a fresh and richly informed volume, Panagopoulos examines why campaigns--especially those for president--have increasingly tended to focus on their party's base. Technology is culprit and increased polarization is the result. This book is data crack cocaine for political junkies.

• Chapter 1: Introduction Chapter 2: Big Data and Other Big Changes Chapter 3: The Elusive Persuadable Voter Chapter 4: Switching Gears: Changing Voter Contact Strategies in Presidential Elections Chapter 5: Priming the Party Chapter 6: Turning Out or Tuning Out? Chapter 7: Why in America so Polarized? Chapter 8: Conclusion Appendix References