Douglas Holt – författare
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5 produkter
Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
Av Douglas Holt, Douglas Cameron
Häftad, 2012
461 kr
Lägg i varukorg
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better …
Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
Av Douglas Cameron, Douglas Holt
E-bok, 2010
343 kr
Lägg i varukorg
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there''s another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack …
Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
Av Douglas Cameron, Douglas Holt
E-bok, 2010
335 kr
Lägg i varukorg
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there''s another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack …
How Brands Innovate
The Principles of Cultural Strategy
Av Douglas Holt
Inbunden, 2023
319 kr
Kommande
An unconventional argument for how companies can grow or revitalize businesses through cultural innovationOutside of tech, companies rarely succeed at growing new businesses or revitalizing stagnant ones, even in the categories in which they are most successful. And the model of innovation that …
Cultural Strategy
Using Innovative Ideologies to Build Breakthrough Brands
Av Douglas Holt, Douglas Cameron
Inbunden, 2010
878 kr
Lägg i varukorg
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack …
