Duncan Brown – författare

Evidence-Based Reward Management presents an analysis of the current failure of organisations to assess the effectiveness of pay and reward practices. It considers the reasons for this and outlines the damaging consequences of it. By examining recent developments in human capital information and measurement it looks at how HR can construct effective reward for improved performance, both for the individual and organization. The authors present the tools and techniques which can be applied to practice evidence-based reward management including a 4 step model, which sets strategic goals, reviews current policies, looks at how to pilot and make changes and improvements and explains how to monitor and adapt on an ongoing basis.

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-• As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge• The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.• Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.• Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great• Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively• Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriersInfluencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

This book reflects on South African literature from the perspective of 2020. It emerges from Duncan Brown’s experiences of three decades of working in this field of writing and scholarship. It is a personal intellectual exploration and an engagement with the institutional history of literary studies in South Africa and elsewhere.Finding My Way also attempts to find more creative, engaging and intriguing modes of writing about literature and the humanities universally. It seeks to recover a sense of the imaginative, the literary, and the affective, not only as things to value in the literary texts we read but also as ways of understanding and reading texts, as ways of writing criticism—of registering how books make us feel, as well as how they make us think.Print edition not for sale in Sub Saharan Africa.

This book reflects on South African literature from the perspective of 2020. It emerges from Duncan Brown’s experiences of three decades of working in this field of writing and scholarship. It is a personal intellectual exploration and an engagement with the institutional history of literary studies in South Africa and elsewhere.Finding My Way also attempts to find more creative, engaging and intriguing modes of writing about literature and the humanities universally. It seeks to recover a sense of the imaginative, the literary, and the affective, not only as things to value in the literary texts we read but also as ways of understanding and reading texts, as ways of writing criticism—of registering how books make us feel, as well as how they make us think.Print edition not for sale in Sub Saharan Africa.

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-• As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge• The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.• Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.• Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great• Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively• Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriersInfluencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Armstrong's Handbook of Reward Management Practice is the essential guide to comprehending, developing and implementing effective reward strategies. This updated seventh edition incorporates the latest research and developments within reward management, including the reward implications of Covid and the 'great resignation' and rewarding remote and hybrid workers. Revisions also contain updates on reward structures, equal pay, employee benefits including wellbeing benefits, total rewards and smart rewards. This book covers all the crucial aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations. Armstrong's Handbook of Reward Management Practice bridges the gap between the academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master's degrees and the CIPD's intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, and the UK National Health Service. Online supporting resources include lecture slides and comprehensive handbooks for both lecturers and students, which include learning summaries, discussion questions, literature reviews and glossaries.

Armstrong's Handbook of Reward Management Practice is the essential guide to comprehending, developing and implementing effective reward strategies. This updated seventh edition incorporates the latest research and developments within reward management, including the reward implications of Covid and the 'great resignation' and rewarding remote and hybrid workers. Revisions also contain updates on reward structures, equal pay, employee benefits including wellbeing benefits, total rewards and smart rewards. This book covers all the crucial aspects of improving organizational, team and individual performance through reward processes, including financial and non-financial rewards, job evaluation, grade and pay structures, rewarding specific employee groups and ethical considerations. Armstrong's Handbook of Reward Management Practice bridges the gap between the academic and practitioner and is ideally suited to both HR professionals and those studying for HR qualifications, including master's degrees and the CIPD's intermediate and advanced level qualifications. Tips and checklists and can be found throughout, alongside case studies from organizations including General Motors, and the UK National Health Service. Online supporting resources include lecture slides and comprehensive handbooks for both lecturers and students, which include learning summaries, discussion questions, literature reviews and glossaries.

This book was conceptualised prior to the global reckoning with 'this mortal body' unleashed by the Covid pandemic. It is an attempt to (re)turn attention to the body as that through which so much of our humanness is experienced, mediated, enjoyed, suffered, understood and expressed. But Covid forcibly returned us to the body in ways that none of us could ever have imagined. Perhaps Notes from the Body could not be more timely. The variety of possible bodies for which the contributors seek a voice reminds us of the multiple ways in which we may be human. Through various creative forms, the pieces in this volume present the body as, among other things: sick, violated, racialised, healed, performing, ageing, (multiply) gendered, spiritual, abused, 'disabled', broken, sexual, animalised, medical, controlled, interrupted, failing, rejected and abject. Several themes recur: humanisation and dehumanisation; the loss or recovery of agency; dignity and humiliation; violation of the bounds of self; the integrity or wholeness of the body; the body's betrayal; and mourning or celebrating the body.