Nick Hayes - Böcker

'‘Powerful . . . Wild Service is a call to action that might just be the founding text for a new environmentalism’ Patrick Barkham, Guardian‘A reckoning with our past and a vision for a new ecological future’ Amy-Jane Beer ‘Seeks to undo the damage of exclusionary ownership through the transformative power of belonging’ Guy Shrubsole In May 2022, the Royal Swedish Academy of Sciences released a paper that measured fourteen European countries on three factors: biodiversity, wellbeing, and nature connectedness. Britain came last in each category. The findings are clear: we are suffering, and nature is too.Enter ‘Wild Service’ – a visionary concept crafted by the pioneers of the Right to Roam campaign, which argues that humanity’s loss and nature’s need are two sides of the same story. Blending science, nature writing and indigenous philosophy, this groundbreaking book calls for mass reconnection to the land and a commitment to its restoration.In Wild Service we meet Britain’s new nature defenders: an anarchic cast of guerilla guardians who neither own the places they protect, nor the permission to restore them. Still, they’re doing it anyway. This book is a celebration of their spirit and a call for you to join. So, whether you live in the countryside or the city, want to protect your local river or save our native flora, this is your invitation to rediscover the power in participation – the sacred in your service.

Forged in the Dustbowl of the 1930s, in an America crippled by the Great World Recession, this humble man found solace in song, and soon those songs became the voice of the People – men and women who had seen their lives deracinated and destroyed by the vicissitudes of global economic forces beyond their control. Guthrie’s influence lives on, a touchstone for Bob Dylan, The Clash and the protest singers of the Occupy movement today. With a delighted eye, and an ear for a tune, Nick Hayes’s follow-up to the critically acclaimed Rime of the Modern Mariner brings a legend to life with a generous spirit and crackling moral force its subject would have been proud of.

A stunning, deeply felt exploration of the struggle between ownership and belonging in England, by the best-selling author of The Book of Trespass Early one September, Nick Hayes brought his houseboat up the Thames into rural Oxfordshire, mooring opposite a strange tree that towered over the surrounding meadowland. The tree, he would discover, was a hybrid of the eastern cottonwood, brought back from colonial Canada. The land was the Hardwick estate, whose apparently timeless tranquillity – like so much of the English countryside – masks a darker history. Yet Hardwick also tells another, quite different story.Over the following months, Hayes learns that its rolling hills and fertile valleys are on the front lines of a battle between ownership and belonging. Through a golden autumn, and the frosts and floods of winter and early spring, Hayes explores an estate that, acknowledging the colonial origins of its wealth, has become a haven for those who are both unable and unwilling to be part of a countryside geared towards profit at any cost. Living and working among this extraordinary community of farmers and craftspeople, Hayes contemplates what we have lost in England, as our sense of kinship with the land, and the deep knowledge that arose from it, was destroyed.Yet, Hayes suggests, if we can learn from the cultures we have exploited, and from the tentative roots being put down in this radical Oxfordshire estate, perhaps we can start to unpick – and even re-enchant – our relationship with the land. The Medicine Tree is a singular act of storytelling and recovery: of giants, gods, witches, trees, horror and hope, of entanglement, reparation and solidarity.

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-• As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge• The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.• Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.• Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great• Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively• Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriersInfluencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-• As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge• The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.• Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.• Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great• Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively• Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriersInfluencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

THE SUNDAY TIMES BESTSELLERSHORTLISTED FOR THE CWA GOLD DAGGER FOR NON-FICTION 2021SHORTLISTED FOR THE INDIE BOOK AWARD FOR NON-FICTION 2022‘Brilliant, passionate and political . . . The Book of Trespass will make you see landscapes differently' Robert Macfarlane'A remarkable and truly radical work, loaded with resonant truths' George MonbiotThe vast majority of our country is entirely unknown to us because we are banned from setting foot on it. By law of trespass, we are excluded from 92 per cent of the land and 97 per cent of its waterways, blocked by walls whose legitimacy is rarely questioned. But behind them lies a story of enclosure, exploitation and dispossession of public rights whose effects last to this day.The Book of Trespass takes us on a journey over the walls of England, into the thousands of square miles of rivers, woodland, lakes and meadows that are blocked from public access. By trespassing the land of the media magnates, Lords, politicians and private corporations that own England, Nick Hayes argues that the root of social inequality is the uneven distribution of land.Weaving together the stories of poachers, vagabonds, gypsies, witches, hippies, ravers, ramblers, migrants and protestors, and charting acts of civil disobedience that challenge orthodox power at its heart, The Book of Trespass will transform the way you see the land.---------------A GUARDIAN, i AND SPECTATOR BOOK OF THE YEAR

'The countryside ought to be for everyone, and this beautiful, thoughtful companion can help us all start to forge paths into the forgotten corners of our green, pleasant and often inaccessible land' Catrina Davies, author of HomesickThe Trespasser’s Companion is a rallying cry for greater public access to nature and a gently seditious guide to how to get it: by trespassing.We are excluded from the majority of our land and waterways in England, but bestselling writer Nick Hayes shows how reclaiming our connection to nature would be better both for us, and for nature. By stepping over the fences that bar us from the countryside, by engaging more deeply with nature through craft, education, and citizen science, we can rediscover not only a land that has been hidden from us for too long, but also reignite our collective responsibility to protect it.Interwoven are testimonials from expert contributors – farmers and landworkers, activists and authors – each with deeply personal stories of what a connection to nature means for them. With exquisite woodcut illustrations throughout, this is both a love letter to our land and a call to action.'The Trespasser's Companion is many things at once: a how-to guide; a spell book; a call to arms' Kerri Andrews, author of Wanderers

'‘Powerful . . . Wild Service is a call to action that might just be the founding text for a new environmentalism’ Patrick Barkham, Guardian‘A reckoning with our past and a vision for a new ecological future’ Amy-Jane Beer ‘Seeks to undo the damage of exclusionary ownership through the transformative power of belonging’ Guy Shrubsole In May 2022, the Royal Swedish Academy of Sciences released a paper that measured fourteen European countries on three factors: biodiversity, wellbeing, and nature connectedness. Britain came last in each category. The findings are clear: we are suffering, and nature is too.Enter ‘Wild Service’ – a visionary concept crafted by the pioneers of the Right to Roam campaign, which argues that humanity’s loss and nature’s need are two sides of the same story. Blending science, nature writing and indigenous philosophy, this groundbreaking book calls for mass reconnection to the land and a commitment to its restoration.In Wild Service we meet Britain’s new nature defenders: an anarchic cast of guerilla guardians who neither own the places they protect, nor the permission to restore them. Still, they’re doing it anyway. This book is a celebration of their spirit and a call for you to join. So, whether you live in the countryside or the city, want to protect your local river or save our native flora, this is your invitation to rediscover the power in participation – the sacred in your service.