Jean-luc Lebrun – författare

The third edition of this book aims to equip both young and experienced researchers with all the tools and strategy they will need for their papers to not just be accepted, but stand out in the crowded field of academic publishing. It seeks to question and deconstruct the legacy of existing science writing, replacing or supporting historically existing practices with principle- and evidence-driven styles of effective writing. It encourages a reader-centric approach to writing, satisfying reader-scientists at large, but also the paper's most powerful readers, the reviewer and editor. Going beyond the baseline of well-structured scientific writing, this book leverages an understanding of human physiological limitations (memory, attention, time) to help the author craft a document that is optimized for readability.Through real and fictional examples, hands-on exercises, and entertaining stories, this book breaks down the critical parts of a typical scientific paper (Title, Abstract, Introduction, Visuals, Structure, and Conclusions). It shows at great depth how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, the book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.

The third edition of this book aims to equip both young and experienced researchers with all the tools and strategy they will need for their papers to not just be accepted, but stand out in the crowded field of academic publishing. It seeks to question and deconstruct the legacy of existing science writing, replacing or supporting historically existing practices with principle- and evidence-driven styles of effective writing. It encourages a reader-centric approach to writing, satisfying reader-scientists at large, but also the paper's most powerful readers, the reviewer and editor. Going beyond the baseline of well-structured scientific writing, this book leverages an understanding of human physiological limitations (memory, attention, time) to help the author craft a document that is optimized for readability.Through real and fictional examples, hands-on exercises, and entertaining stories, this book breaks down the critical parts of a typical scientific paper (Title, Abstract, Introduction, Visuals, Structure, and Conclusions). It shows at great depth how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, the book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.

Given that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and “memory offloaders” are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a paper; that is, those parts which create the critical first impression.The unique approach in this book is its focus on the reader rather than the writer. Senior scientists who supervise staff and postgraduates can use the book to review drafts and to help with the writing as well as the science. Young researchers can find solid guidelines that reduce the confusion all new writers face. Published scientists can finally move from what feels right to what is right, identifying mistakes they thought were acceptable, and fully appreciating their responsibility: to guide the reader along carefully laid-out reading tracks.

Given that scientific material can be hard to comprehend, sustained attention and memory retention become major reader challenges. Scientific writers must not only present their science, but also work hard to generate and sustain the interest of readers. Attention-getters, sentence progression, expectation-setting, and “memory offloaders” are essential devices to keep readers and reviewers engaged. The writer needs to have a clear understanding of the role played by each part of a paper, from its eye-catching title to its eye-opening conclusion. This book walks through the main parts of a paper; that is, those parts which create the critical first impression.The unique approach in this book is its focus on the reader rather than the writer. Senior scientists who supervise staff and postgraduates can use the book to review drafts and to help with the writing as well as the science. Young researchers can find solid guidelines that reduce the confusion all new writers face. Published scientists can finally move from what feels right to what is right, identifying mistakes they thought were acceptable, and fully appreciating their responsibility: to guide the reader along carefully laid-out reading tracks.

This book looks at the presenting scientist from a novel angle: the presenter-host. When scientists give a talk, the audience (“guests”) expects the title of the talk to determine presentation content, they require understandable slides, and they demand visible and audible scientific authority. To each expectation corresponds a set of skills: personal (voice, host qualities, time control), technical (presentation tools and slide design), and scientific (Q&A, slide content).The author takes an original human factor view of the presentation delivery, in which the audience is easily distracted, rapidly forgetful, and increasingly impatient. Thus, insightful pointers are given on how to deliver the talk, how to craft the slides, and how to prevent the computer from rendering the presenting host-scientist into a “ghost”. In addition, the book goes in-depth over the treatment of questions by examining the motives and style of the questioners, and advising on how best to answer to each type of questioner.The book comes with a DVD for audio and video examples, and includes essential PowerPoint and Keynote techniques that a presenter cannot live without.

This book looks at the presenting scientist from a novel angle: the presenter-host. When scientists give a talk, the audience (“guests”) expects the title of the talk to determine presentation content, they require understandable slides, and they demand visible and audible scientific authority. To each expectation corresponds a set of skills: personal (voice, host qualities, time control), technical (presentation tools and slide design), and scientific (Q&A, slide content).The author takes an original human factor view of the presentation delivery, in which the audience is easily distracted, rapidly forgetful, and increasingly impatient. Thus, insightful pointers are given on how to deliver the talk, how to craft the slides, and how to prevent the computer from rendering the presenting host-scientist into a “ghost”. In addition, the book goes in-depth over the treatment of questions by examining the motives and style of the questioners, and advising on how best to answer to each type of questioner.The book comes with a DVD for audio and video examples, and includes essential PowerPoint and Keynote techniques that a presenter cannot live without.

The Grant Writing and Crowdfunding Guide prepares you, the young investigator, to step up to the challenge of funding your own research. And what a challenge. Writing a successful grant demands much more than a first-class inquisitive scientific mind. As you will soon discover, raw talent may keep you from drowning in the new world of grants, but staying afloat and learning how to swim are two very different things. This book presents the best strategies you should adopt prior to taking the grant plunge. It will help you draft a reasonable budget plan, assemble a winning grant team, write a stellar pre-proposal, and reassure the funding agencies that the financial risk they take by investing in you will produce great returns. The book also helps you write a grant title, abstract, and a specific aims section that highlight the significance, impact, and innovativeness of your project. It presents specific tools to catch problems early and avoid rejection. It even covers a source of funding you likely have never considered: the public. Crowdfunding not only helps you collect preliminary data within weeks, but also lets you share your passion with people who want to see you succeed.New investigators are usually lost when attempting to write their first grant application. They need a compass to run through the grant maze. This book is that compass. It supplements the work of your mentor, and reviews the practices of your grantor and grant reviewers. Examples are taken from two of the largest grantors in the world, NIH and NSF, and their practices are applicable to other science funding agencies worldwide.Better to be young and funded than old and unfunded.

The Grant Writing and Crowdfunding Guide prepares you, the young investigator, to step up to the challenge of funding your own research. And what a challenge. Writing a successful grant demands much more than a first-class inquisitive scientific mind. As you will soon discover, raw talent may keep you from drowning in the new world of grants, but staying afloat and learning how to swim are two very different things. This book presents the best strategies you should adopt prior to taking the grant plunge. It will help you draft a reasonable budget plan, assemble a winning grant team, write a stellar pre-proposal, and reassure the funding agencies that the financial risk they take by investing in you will produce great returns. The book also helps you write a grant title, abstract, and a specific aims section that highlight the significance, impact, and innovativeness of your project. It presents specific tools to catch problems early and avoid rejection. It even covers a source of funding you likely have never considered: the public. Crowdfunding not only helps you collect preliminary data within weeks, but also lets you share your passion with people who want to see you succeed.New investigators are usually lost when attempting to write their first grant application. They need a compass to run through the grant maze. This book is that compass. It supplements the work of your mentor, and reviews the practices of your grantor and grant reviewers. Examples are taken from two of the largest grantors in the world, NIH and NSF, and their practices are applicable to other science funding agencies worldwide.Better to be young and funded than old and unfunded.

The book helps scientists write papers for scientific journals. Using the key parts of typical scientific papers (Title, Abstract, Introduction, Visuals, Structure, and Conclusions), it shows through numerous examples, how to achieve the essential qualities required in scientific writing, namely being clear, concise, convincing, fluid, interesting, and organized. To enable the writer to assess whether these parts are well written from a reader's perspective, the book also offers practical metrics in the form of six checklists, and even an original Java application to assist in the evaluation.The focus of the book is on self- and reader-assisted assessment of the scientific journal article. It is also the first time that a book on scientific writing takes a human factor view of the reading task and the reader scientist. By revealing and addressing the physiological causes that create substantial reading difficulties, namely limited reader memory, attention span, and patience, the book guarantees that writing will gain the much coveted reader-centered quality.