Julie Reid – författare

This timely book argues that the Global North’s research methods and traditional assumptions are not valid to the media landscapes and audiences of the Global South. With South Africa as the focus, the authors offer a new understanding of media diversity along an audience-centred approach.

Disappointingly, research shows that most South African citizens (most of whom are economically marginalised) are found to experience extremely low levels of media content diversity in their personal media diets. The contributing factors are inter-related and complex, but include the inequitable distribution of media content, a lack of African language media, and most especially, the cost of media access which is unaffordable to many. In this book, the authors examine what went wrong with post-apartheid attempts to democratise the media landscape, and why the experienced levels of media diversity by the majority South African audience remain so woefully low. While media diversity is usually measured by policymakers, sector stakeholders or by market-related imperatives, this book foregrounds the perspective of the media consumer. In doing so, traditional media measuring is inverted – leading to a more in-depth understanding of how ordinary people in the Global South receive media content, how much, and why.

The authors offer a holistic analysis of the ineffectuality of key media policymaking processes, projects and institutions – while also suggesting how these could be transformed to create a more diverse and broadly accessible media landscape.

This timely book argues that the Global North’s research methods and traditional assumptions are not valid to the media landscapes and audiences of the Global South. With South Africa as the focus, the authors offer a new understanding of media diversity along an audience-centred approach.

Disappointingly, research shows that most South African citizens (most of whom are economically marginalised) are found to experience extremely low levels of media content diversity in their personal media diets. The contributing factors are inter-related and complex, but include the inequitable distribution of media content, a lack of African language media, and most especially, the cost of media access which is unaffordable to many. In this book, the authors examine what went wrong with post-apartheid attempts to democratise the media landscape, and why the experienced levels of media diversity by the majority South African audience remain so woefully low. While media diversity is usually measured by policymakers, sector stakeholders or by market-related imperatives, this book foregrounds the perspective of the media consumer. In doing so, traditional media measuring is inverted – leading to a more in-depth understanding of how ordinary people in the Global South receive media content, how much, and why.

The authors offer a holistic analysis of the ineffectuality of key media policymaking processes, projects and institutions – while also suggesting how these could be transformed to create a more diverse and broadly accessible media landscape.

In this examination of how the rise of online sharing economy platforms has facilitated online crime, this book shows how, while marketed as trustworthy peer-to-peer services, these platforms are highly vulnerable to misuse by scammers and are used for the dissemination of delusive speech.

The analysis centres around the concept of delusive speech, a sub-set of disinformation, designed to deceive and motivate by criminal intent. Looking beyond the economic and disruptive impacts of sharing economy platforms like Uber, Airbnb, and others, this book situates these Big Tech giants as mass communication channels that are frequently misused by bad actors to distribute dangerous content globally. Drawing from over 600 cases of victims lured into scams or physical danger via misleading Airbnb listings, the book provides a detailed case study exposing Airbnb''s failure to establish legitimate safety measures despite branding its platform as a ''community of trust''. Incorporating netnography and thematic analysis, the author theorises the deceptive semiotic structure of delusive speech and evaluates practical mechanisms Airbnb could employ to prevent scams and crime on its platform.

With a global audience including researchers in communication and media studies, digital media, and media industries, as well as tech journalists, Silicon Valley critics, policymakers, and digital rights advocates, this book unmasks how sharing economy giants like Airbnb contribute to an epidemic of online deception causing real-world harm.

In this examination of how the rise of online sharing economy platforms has facilitated online crime, this book shows how, while marketed as trustworthy peer-to-peer services, these platforms are highly vulnerable to misuse by scammers and are used for the dissemination of delusive speech.

The analysis centres around the concept of delusive speech, a sub-set of disinformation, designed to deceive and motivate by criminal intent. Looking beyond the economic and disruptive impacts of sharing economy platforms like Uber, Airbnb, and others, this book situates these Big Tech giants as mass communication channels that are frequently misused by bad actors to distribute dangerous content globally. Drawing from over 600 cases of victims lured into scams or physical danger via misleading Airbnb listings, the book provides a detailed case study exposing Airbnb''s failure to establish legitimate safety measures despite branding its platform as a ''community of trust''. Incorporating netnography and thematic analysis, the author theorises the deceptive semiotic structure of delusive speech and evaluates practical mechanisms Airbnb could employ to prevent scams and crime on its platform.

With a global audience including researchers in communication and media studies, digital media, and media industries, as well as tech journalists, Silicon Valley critics, policymakers, and digital rights advocates, this book unmasks how sharing economy giants like Airbnb contribute to an epidemic of online deception causing real-world harm.