Karin M. Ekström – författare

Kläder påverkar hela våra liv. Vi klär oss, iakttar andra, konsumerar, kommunicerar, fantiserar. En del av klädernas kraft handlar om arv – alltså den historia och kultur som hänger ihop med mode, kläder och textil, som förmedlas genom traditioner och samhällsnormer.I antologin "Modearv" ger elva av landets främsta forskare och skribenter inom bland annat textilhistoria och modevetenskap exempel på hur historiska perspektiv på kläder och mode kan hjälpa oss att bättre förstå både dåtidens och dagens samhälle. Hur har synsätt förändrats över tid? Och hur förhåller vi oss till spåren av det förflutna idag? I personligt hållna essäer stiftar vi bekantskap med exempelvis puffärmsklädda knektar, nakenbadare, skinheads, män i shorts, väverskor och en sjal från Alva Myrdal. De enskilda exemplen öppnar i sin tur för diskussioner om stora ämnen såsom genus- och klassfrågor, konsumtionskultur, hantverkets roll och industrisamhällets utveckling.Frågeställningar kring kläder och textil har fått en allt högre synlighet i samhällsdebatten och samtidskulturen, vilket Mode­arv ger en lägesbild av. På så vis bidrar boken till förvissningen om att historiska perspektiv på kläder spelar roll och kan handla om så mycket mer än bara nostalgi och retroromantik.JOHANNES DAUN är fil dr i historia och arbetar som 1:e antikvarie på Textil­museet i Borås. Hans forskning rör industri-, social- och urbanhistoria samt kulturarvsfrågor. Hans senaste bok, "När man sydde kläder på fabrik", handlar om konfektionsindustrins historia.Övriga medverkande är Susanna Alakoski, Henric Bagerius, Karin M. Ekström, Tonie Lewenhaupt, Pia Lundqvist, Emma Severinsson, Marie Ulväng, Paula von Wachenfeldt, Philip Warkander och Hanna Wittrock. Bokens illustrationer är gjorda av Olivia Ekelund.

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events.Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic.Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events.Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?

Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today’s society since consumption has become an increasingly important part of people’s lives.This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective. The impact of consumption on the environment is important to highlight, not least with regard to future generations. The book also has a consumer perspective in that the consumer is not seen as a passive recipient of offers, but rather as an active actor who must be given the opportunity to make his or her voice heard. A better understanding of consumers’ different living conditions and the situations they encounter will give companies and other organizations a better chance to reach out to consumers and meet their needs.Consumer Behavior is also available in Swedish, published by Studentlitteratur.