Katarzyna Szalonka – författare

The definition of “old” has evolved intensively over the years due to demographic changes, and the ageing population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 21st-century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of ageing of the EU’s population over 50. It also presents a multidimensional view of the potential for the development of this group’s economic, social, medical, family, personal and technological demand in the early 21st century.The book analyses the market behaviour of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the ageing population. For the world is now facing a challenge that no community has ever faced before – the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.Chapter 4 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. The publication was financed by a subsidy for the University of Wroclaw, Funds for the “Excellence Initiative – Research University” program, a subsidy for the University of Bialystok and a grant from the Krakow University of Economics (057/ ZZE/2022/POT).

The definition of “old” has evolved intensively over the years due to demographic changes, and the ageing population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 21st-century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of ageing of the EU’s population over 50. It also presents a multidimensional view of the potential for the development of this group’s economic, social, medical, family, personal and technological demand in the early 21st century.The book analyses the market behaviour of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the ageing population. For the world is now facing a challenge that no community has ever faced before – the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.Chapter 4 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. The publication was financed by a subsidy for the University of Wroclaw, Funds for the “Excellence Initiative – Research University” program, a subsidy for the University of Bialystok and a grant from the Krakow University of Economics (057/ ZZE/2022/POT).

Innovations in e-health can significantly enhance healthcare accessibility, efficiency and patient safety. The advancements, such as telemedicine and electronic health records, facilitate remote access to healthcare services, reducing geographical barriers and addressing the urgent needs of patients. Moreover, they enable healthcare providers to deliver more personalized and accurate healthcare services thanks to integrating technologies like artificial intelligence. Ehealth optimizes healthcare costs, addresses current, pressing needs of individuals, communities and societies and adapts to the changing landscape of healthcare, making it a crucial and highly relevant topic in today’s world. This book discusses critical aspects associated with the implementation of technological innovations in the e-health market. The authors have identified the technological innovations introduced in the e-health sector during the last decade of the twenty- first century and explored how patients are adapting to and managing these technological advancements. The authors conducted research in four selected European countries: Poland, Finland, Estonia and Spain, with a focus on understanding the extent to which these new technological solutions have been embraced by demand- side actors, that is, recipients/users of e-health services. The resulting book aims to address the following questions: What barriers do new technological solutions encounter in their implementation? Do the e-health services and solutions contribute to improving health and extending life expectancy in individual European countries? The book offers a comprehensive overview of innovations in digital health services, concentrating on this sector as evaluated by the institutions responsible for their functioning and the development of the supply side of e-health services. Additionally, the book provides an in- depth analysis of patients’ attitudes toward technological advancements in medical services, focusing on their interaction with digital healthcare solutions and assessing the willingness of e-patients to incorporate cutting-edge e-health services into their health- related behaviors. Finally, the book presents an analysis and assessment of using technological solutions to enhance the efficiency and effectiveness of the healthcare system in Europe.It provides practical insights and a comprehensive view of innovations and e-services in healthcare, catering to a diverse audience, including practitioners and managers of healthcare entities, patients, tech start- ups, researchers and students.

Innovations in e-health can significantly enhance healthcare accessibility, efficiency and patient safety. The advancements, such as telemedicine and electronic health records, facilitate remote access to healthcare services, reducing geographical barriers and addressing the urgent needs of patients. Moreover, they enable healthcare providers to deliver more personalized and accurate healthcare services thanks to integrating technologies like artificial intelligence. Ehealth optimizes healthcare costs, addresses current, pressing needs of individuals, communities and societies and adapts to the changing landscape of healthcare, making it a crucial and highly relevant topic in today’s world. This book discusses critical aspects associated with the implementation of technological innovations in the e-health market. The authors have identified the technological innovations introduced in the e-health sector during the last decade of the twenty- first century and explored how patients are adapting to and managing these technological advancements. The authors conducted research in four selected European countries: Poland, Finland, Estonia and Spain, with a focus on understanding the extent to which these new technological solutions have been embraced by demand- side actors, that is, recipients/users of e-health services. The resulting book aims to address the following questions: What barriers do new technological solutions encounter in their implementation? Do the e-health services and solutions contribute to improving health and extending life expectancy in individual European countries? The book offers a comprehensive overview of innovations in digital health services, concentrating on this sector as evaluated by the institutions responsible for their functioning and the development of the supply side of e-health services. Additionally, the book provides an in- depth analysis of patients’ attitudes toward technological advancements in medical services, focusing on their interaction with digital healthcare solutions and assessing the willingness of e-patients to incorporate cutting-edge e-health services into their health- related behaviors. Finally, the book presents an analysis and assessment of using technological solutions to enhance the efficiency and effectiveness of the healthcare system in Europe.It provides practical insights and a comprehensive view of innovations and e-services in healthcare, catering to a diverse audience, including practitioners and managers of healthcare entities, patients, tech start- ups, researchers and students.

This book aims to explore the potential of e- Health tools in revolutionizing healthcare services.Through an in-depth analysis, the authors showcase tools already functioning in the market and those expected to be implemented soon. Furthermore, the authors focus on e- Health tools that have yet to be adopted due to organizational and mental barriers on the part of their potential users, medical and pharmaceutical practitioners, patients and consumers. Drawing insights from surveys conducted among medical professionals, pharmaceutical staff and patients, the authors examine the awareness of medical practitioners and patients of the usability, necessity and benefits of these IT tools. It is important to indicate that no country has fully integrated e-Health systems into its healthcare infrastructure. Through their research, the authors present useful tools by analyzing the barriers that have hindered their implementation. This book also presents legal regulations aimed to establish systemic responsibilities for entities within the medical and pharmaceutical sectors and safeguard the sensitive data stored and processed within these systems. This book also explores cutting-edge technologies that ensure the safety of treatment and pharmacotherapy. These technologies empower healthcare providers to deliver interactive, health-promoting materials to patients based on the latest medical and pharmaceutical knowledge. By equipping patients with accurate information about their conditions and medication regimens, these tools mitigate the risks associated with misinformation sourced from unreliable outlets, thus fostering informed decision-making in healthcare. This book outlines a comprehensive model for synchronizing e-Health tools, designed to improve the quality of medical services by engaging all stakeholders in the healthcare ecosystem – including those involved in medical services, diagnostics, dietetics, physiotherapy and pharmacy. The data analysis includes the advantages and potential risks for healthcare providers and patients. Finally, this book aims to present a digitization model that would bring individual healthcare providers together, and as a result, improve the quality of services, reduce diagnosis times, and leverage artificial intelligence (AI)-based solutions for disease diagnosis.

This book aims to explore the potential of e- Health tools in revolutionizing healthcare services.Through an in-depth analysis, the authors showcase tools already functioning in the market and those expected to be implemented soon. Furthermore, the authors focus on e- Health tools that have yet to be adopted due to organizational and mental barriers on the part of their potential users, medical and pharmaceutical practitioners, patients and consumers. Drawing insights from surveys conducted among medical professionals, pharmaceutical staff and patients, the authors examine the awareness of medical practitioners and patients of the usability, necessity and benefits of these IT tools. It is important to indicate that no country has fully integrated e-Health systems into its healthcare infrastructure. Through their research, the authors present useful tools by analyzing the barriers that have hindered their implementation. This book also presents legal regulations aimed to establish systemic responsibilities for entities within the medical and pharmaceutical sectors and safeguard the sensitive data stored and processed within these systems. This book also explores cutting-edge technologies that ensure the safety of treatment and pharmacotherapy. These technologies empower healthcare providers to deliver interactive, health-promoting materials to patients based on the latest medical and pharmaceutical knowledge. By equipping patients with accurate information about their conditions and medication regimens, these tools mitigate the risks associated with misinformation sourced from unreliable outlets, thus fostering informed decision-making in healthcare. This book outlines a comprehensive model for synchronizing e-Health tools, designed to improve the quality of medical services by engaging all stakeholders in the healthcare ecosystem – including those involved in medical services, diagnostics, dietetics, physiotherapy and pharmacy. The data analysis includes the advantages and potential risks for healthcare providers and patients. Finally, this book aims to present a digitization model that would bring individual healthcare providers together, and as a result, improve the quality of services, reduce diagnosis times, and leverage artificial intelligence (AI)-based solutions for disease diagnosis.

The aim of this publication is to present the results of research on the use of AI tools’ potential in revolutionizing healthcare services.The book presents a study on the identification of unmet health needs in ageing societies, indicating a gap in the supply of medical services. While the senior population is among the groups that frequently use healthcare services and where the demand gap is particularly visible, they are presented to better illustrate the need and the potential of AI’s tools. The proposed models and recommendations have broader applications, addressing different patient groups and entire healthcare systems outlining the benefits and risks of using AI in the healthcare market. Moreover, the authors will focus on the implementation of AI tools that have not yet been adopted due to organizational and legal barriers in medical entities. The book also presents legal regulations aimed at establishing systemic liability of entities in the medical sector and protecting confidential data stored and processed in these systems, with particular emphasis on the legal protection of seniors on the health services market in the era of AI development. Furthermore, the authors will explore cutting-edge technologies that ensure the safety of AI use in medical services. These technologies enable healthcare providers to deliver interactive, health-promoting tools to healthcare providers and patients based on the latest medical, pharmaceutical, and IT knowledge. By equipping patients with accurate information about their health status and treatment regimens, these tools mitigate the risks associated with misinformation from unreliable sources, thereby supporting informed decision-making in healthcare.