Agata Niemczyk - Böcker

The definition of “old” has evolved intensively over the years due to demographic changes, and the ageing population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 21st-century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of ageing of the EU’s population over 50. It also presents a multidimensional view of the potential for the development of this group’s economic, social, medical, family, personal and technological demand in the early 21st century.The book analyses the market behaviour of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the ageing population. For the world is now facing a challenge that no community has ever faced before – the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.Chapter 4 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. The publication was financed by a subsidy for the University of Wroclaw, Funds for the “Excellence Initiative – Research University” program, a subsidy for the University of Bialystok and a grant from the Krakow University of Economics (057/ ZZE/2022/POT).

The definition of “old” has evolved intensively over the years due to demographic changes, and the ageing population is one of the most frequently discussed issues in recent decades. The profile of the 21st century senior is completely different from the senior in the second half of the 21st-century senior is completely different from the senior in the second half of the 20th century, not to mention earlier periods in history. As an increasing group of benefactors of human activity, they create demand for products and experiences. The system of goods and services that aims to leverage their purchasing potential and satisfy their consumption needs, including living, health, tourism, cultural, information, and communication needs, has been referred to as the so-called Silver Economy. The book reviews the phenomenon of ageing of the EU’s population over 50. It also presents a multidimensional view of the potential for the development of this group’s economic, social, medical, family, personal and technological demand in the early 21st century.The book analyses the market behaviour of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.This publication is recommended for policymakers and business players who are considering how to achieve economic development through the growing and changing demand of the ageing population. For the world is now facing a challenge that no community has ever faced before – the coexistence of a long-lived population on the one hand and the growing popularity of digital technologies on the other.Chapter 4 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. The publication was financed by a subsidy for the University of Wroclaw, Funds for the “Excellence Initiative – Research University” program, a subsidy for the University of Bialystok and a grant from the Krakow University of Economics (057/ ZZE/2022/POT).

Sustainable development has been recognized as a paradigm for considering a future in which environmental, social, and economic concerns are balanced in the pursuit of improving quality of life. The ideals and principles behind this paradigm are based on the concepts of generational and gender equality, social tolerance, poverty reduction, environmental protection and restoration, natural resource conservation, and the building of fair and peaceful societies. This book identifies and characterizes selected aspects of women's functioning in modern societies, in the context of the goals, assumptions and challenges of sustainable development. It offers an innovative, multidimensional perspective on the potential and role of women in the context of sustainable development.The book is divided into five chapters. The first is dedicated to the role of women in the modern economy and their demographic and social characteristics in the European Union. The second focuses on the role of women in meeting the Sustainable Development Goals (SDGs), including the perspective of EU horizontal policies. The third offers an analysis of women's living conditions in the EU, in terms of their social, professional and economic situation and leisure time management. The next chapter considers female entrepreneurship in the EU in terms of social and geopolitical changes, while the final one is devoted to the analysis of the situation of women in selected industry markets.The book summarizes interdisciplinary research questions, focusing on sustainability, gender, human rights and the economy and the trends, tendencies, dependencies and results will be an important source of comparison for academic researchers and a starting point for further in-depth analyses.

The Eastern Partnership (EaP) was launched in 2009 to strengthen institutional, economic and political relations between the European Union (EU) and the six Partnership countries (Armenia, Azerbaijan, Belarus, Georgia, Moldova, and Ukraine). Further, the adoption of the European Green Deal (EGD) for these countries can be seen as a turning point in policymaking, as well as an indication that the Green Deal will become a guide to transforming the economy and making it more sustainable. This book presents an innovative, geopolitical, multidimensional survey of EaP-EU relations and the future of Europe.It analyses the situation of the Partnership countries in the context of sustainable development and explores the historical and strategic context of the integration of the Green Deal and its impact on the development of Europe. It examines the necessary conditions for the operation of the EGD in the countries of the EaP and examines the influence of geopolitical conflicts and their impact on the implementation of the EGD in the region. The book studies the political, economic, socio-demographic dimensions of geopolitics and their effect on EGD implementation in the Partnership and finally, identifies and evaluates the key challenges, and features a comparative analysis of the European Green Deal and similar environmental initiatives in other parts of the world. Such an approach helps place European efforts in a global context.This is a valuable reference for students, scholars and researchers of economics, politics, geography, history, European studies, international relations, and environmental policy. Policymakers at the European, regional, and local government level will benefit from the book's policy recommendations and comprehensive insights.

This book identifies the growing importance of the sharing economy and its practical applications in such areas of the economy as tourism, transportation, and micromobility. At the same time, it highlights the challenges and benefits of this modern form of resource and service management. While there is literature available on these issues, this book offers value in providing a synthetic and up-to-date approach to the topic.It recognizes the impact of the sharing economy on business models, consumer behavior, especially in the tourism market, and urban logistics and answers research questions such as what place sharing has in contemporary economic and consumer trends, how the sharing economy influences the changes in traditional business models, how business financing models are evolving in light of the sharing economy, and what role crowdfunding plays in the era of the sharing economy. It also examines how the sharing economy can contribute to meeting contemporary challenges.The book provides insights for academics, researchers, and students, as well as policymakers and practitioners, and, more importantly, for further scientific research.