Mark Gabbott – författare
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6 produkter
Services Marketing Management
A Strategic Perspective
Av Hans Kasper, Piet van Helsdingen m. fl.
Häftad, 2006
825 kr
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In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this …
Consumers and Services
Häftad, 1998
897 kr
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This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service …
Service Industries Marketing
New Approaches
E-bok, 2014
1231 kr
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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it …
Service Industries Marketing
New Approaches
E-bok, 2014
1204 kr
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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it …
Consumers and Services
Inbunden, 1998
1834 kr
Tillfälligt slut
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing …
Service Industries Marketing
New Approaches
Häftad, 1998
1024 kr
Tillfälligt slut
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it …
