Piet van Helsdingen – författare

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1 produkter

1. 

   Services Marketing Management

   A Strategic Perspective

   Av Hans Kasper, Piet van Helsdingen m. fl.

   Häftad, 2006

   825 kr

   Lägg i varukorg

   In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this …