Gillian Hogg – författare
Visar alla böcker från författaren Gillian Hogg. Handla med fri frakt och snabb leverans.
6 produkter
Consumers and Services
Häftad, 1998
900 kr
Lägg i varukorg
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service …
Service Industries Marketing
New Approaches
E-bok, 2014
1231 kr
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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it …
Service Industries Marketing
New Approaches
E-bok, 2014
1204 kr
Lägg i varukorg
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it …
Managing and Marketing Health Services
Av Angus Laing, Moira Fischbacher m. fl.
Häftad, 2002
1089 kr
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The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the …
Consumers and Services
Inbunden, 1998
1834 kr
Tillfälligt slut
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing …
Service Industries Marketing
New Approaches
Häftad, 1998
1024 kr
Tillfälligt slut
This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it …
