Consumers and Services

AvMark Gabbott,Gillian Hogg

Häftad, Engelska, 1998

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Beskrivning

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

Produktinformation

Utgivningsdatum:1998-05-19
Mått:153 x 235 x 16 mm
Vikt:425 g
Format:Häftad
Språk:Engelska
Antal sidor:300
Förlag:John Wiley & Sons Inc
ISBN:9780471962694

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Mer om författaren

Mark Gabbott is Professor of Marketing, Head of the Department of Marketing and Deputy Dean, Faculty of Business and Economics at Monash University.Gillian Hogg is the author of Consumers and Services, published by Wiley.

Innehållsförteckning

THE SERVICE CONSUMER. Consumers and Services. Pre-Consumption of Services. Consuming Services. Evaluating Services. THE SERVICE CONSUMER IN CONTEXT. The Tourism and Travel Consumer. The Professional Services Consumer. The Financial Services Consumer. The Healthcare Consumer. The Charity Consumer. CONCLUSION. Conclusion. Index.