Palgrave Encyclopedia of Social Marketing

​Dr Chahid Fourali is Senior Lecturer in Management at the London Metropolitan Business School, a Course Leader for Business Management and Marketing and a Visiting Professor to two universities in Poland. He has backgrounds in psychology, education and marketing and has published in all three areas. He led the consultation with the UK Government to set up the Marketing and Sales Standards Setting Body, which he then led for eight years, as well as, the development of three sets of world-class national occupational standards (in Marketing, Sales, and Social Marketing) that were supported by many internationally recognized marketing/business gurus. These standards are now the basis for all nationally recognized qualifications in the UK in the three professional areas.Dr Fourali’s latest publications include “The Promise of Social Marketing” published in July 2016. This publication received very encouraging reviews including being selected for one of the Levitt Group 5 Great Minds events organized by the Chartered Institute of Marketing. More recently He co-authored a handbook on “Marketing Research: Planning, He achieved Fellowship or professional membership status from several international organisations including FRSA, FCIM, FHEA and BABCP.Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed. Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and communication. Jeff has published over 90 academic papers and five books and numerous guides and tool kits on these subjects. Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University and teaches at four other universities on a regular basis. Previously Director of Policy and Communication at the UK Health Development Agency and a senior civil servant in the UK Department of Health. In 2004 Jeff led the UK government review of Social Marketing and set up the National Social Marketing Centre in 2005. In 2009 Jeff became the CEO of Strategic Social Marketing Ltd.Strategic Social Marketing works internationally with some of the world’s biggest private companies, NGO’’s, global organisations such as WHO and governments on the development and evaluation of programmes that aim to influence positive social and health behaviour. Jeff is a member of several national and international policy committees and a member of the Editorial Boards of four professional Journals. Jeff is a member of the European Social Marketing Association Board and the EU funded ASSET pandemic preparedness programme. Jeff is also an advisor to the Dying Matters coalition, serves on the advisory committee of the European EPODE obesity prevention ‘Open programme’ advisory committee and the National HIV Prevention group for England. Jeff has worked in over 29 countries working with NGO’s, private sector companies, government departments and agencies around the world on behavioural programmes related to:  health, transport, safety, drug misuse, sexual health, gambling, forestry, environmental issues, recruitment, obesity and animal health and service reconfiguration. Jeff is a highly sought-after keynote speaker at international conferences and also offers a full training service, see SSM website for details of recent and upcoming events and conferences.

• The sections of the encyclopedia will be organised in three categories. The first category addresses the conceptual and procedural tools associated with social marketing. The second section will cover social marketing techniques and types of intervention. The third category will cover the variety of applications of social marketing.  Category 1 themes: Conceptual and Procedural ToolsThe nature of social marketingSocial Marketing theory and modelsPlanning social marketingStrategic application of social marketing (Up, mid and downstream systems) (changed order to respect chronology)Evaluating social marketingEthics in social marketingKey marketing principles relevant to social marketing8. How to influence behaviour for social good practice9. How to influence behaviour for social good theory 10. Key thinkers / seminal articles CATEGORY 2 THEMES: SOCIAL MARKETING TECHNIQUES AND INTERVENTION TYPES. Examples of Social Marketing Intervention Methods:Promotional campaignsTV RadioCinemaStory tellingOutdoor advertisingProduct designProduct promotionsService design Service deliveryDigital campaignsSocial media Digital research and data trackingOne to one counsellingGroup engagementInfotainmentDocumentariesEnvironmental designCommunity protests and demonstrationsDirect mailCommunity facilitators Community development Community engagementEducation/ critical consciousness raisingPublic relationsRoadshows and eventsCoalition building and actionPolicy influencePrinted material (Posters, handbills flyers etc)Training  Examples of Social Marketing TechniquesMacro analysisAudience segmentationStakeholder analysis4Cs tool box (Lauterborne)4P tool box (McCarthy) in the SM interventionStages of change (e.g. DiClemente and Prochaska)       Category 3 themes: varieties of application of social marketingTopic themes: HealthEnvironment/ pollutionSafety/community protection (e.g. bullying, abuse, domestic violence)Crime prevention, reduction SustainabilityEconomic development  Transport  Social Development  Inequality/ conflicts of interest  Civic engagement  It is expected that each of the above topics may have a number of subtopics. These will be organised further into a structure that allows navigability. We will recruit 1 section editor for each of the agreed themes (consider a name for each theme – see also next section).