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"Anyone with a serious interest in the future of education will find this book provocative, prescient, prescriptive, and pivotal. It is a must-read for those responsible for preparing educational institutions at all levels for their new role in our networked society."--Vinton G. Cerf, senior vice president, MCI WORLDCOM, and chairman, Internet Society "Transformative. That's what networks are; that's the role our institutions must fill for society; and that's what our leadership must be. This book provides valuable insight into networks and the challenges we must address to ensure that higher education thrives in the Knowledge Age."--Molly Corbett Broad, president, University of North Carolina "This book will prove essential to presidents and other campus leaders who must plan for, and invest in, the networking infrastructures that will powerfully impact the futures of our institutions."--John Hitt, president, University of Central Florida "All of educational practice will eventually contribute to the creative and fast-paced links that we know through the Internet. The thoughtful essays in this volume can, indeed, help us prepare for that future."--Jane Margaret "Maggie" O'Brien, president, St. Mary's College of Maryland This first volume from the EDUCAUSE Leadership Strategies series examines the changes and challenges that the advanced Internet2 will bring to higher education campuses everywhere. Edited by Mark Luker and featuring the insights of experienced campus leaders and information professionals, this forward-thinking guide provides a roadmap to the extraordinary capabilities of the advanced Internet to come. The contributors reveal how this new networking environment will affect business operations, academic instruction, libraries, information management, regional partnerships, federal funding, policy decisions, and more. Each chapter offers specific recommendations and strategic advice to help institutional leaders make complex decisions about the future of networking on their campuses-such as when, how, and how much to invest in upgrading current technology to support the new networking environment. Far from a technical study, Preparing Your Campus for a Networked Future is a pragmatic exploration of what leaders can do to prepare for continually evolving technology.

Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development.Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include:* the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car listening experiences; and * the components of emotions that are expressed vocally.The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.This essential guide:Dismantles the myth that user research methods are complicated, expensive, and time-consumingCreates a shared meaning for cross-disciplinary teamsIllustrates methods with compelling visualizations and case studiesCharacterizes each method at a glanceIndicates when methods are best employed to help prioritize appropriate design research strategiesUniversal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

Georgii Samoilovich Isserson (1898-1976) was one of the most prescient and prolific authors on military art in the years preceding World War II. His theories greatly influenced the Red Army's conduct of operations and were instrumental in achieving victory over Germany. This book gathers together for the first time English translations of Isserson's most influential works, including some that are still classified. His writings on the preparation and conduct of the deep offensive operation--the deployment of tanks, mechanized infantry, air power and airborne troops to penetrate deeply echeloned defenses--also serve as a primer on how to construct a position to defeat such an attack. His well argued defense of the deep operation based on an examination of recent wars and his reminiscences about the people and events that shaped Soviet military theory in the 1930s are included.

Many analysts have heralded the U.S. military's Revolution in Military Affairs (RMA), a qualitative improvement in operational concepts and weapons that transforms the nature and character of warfare. Focusing on military technology, most argue that the new sensor, surveillance, communications, and computational technologies will usher in a period in which U.S. military capabilities will far exceed those of potential competitors. Developments in such fields as nanotechnology, robotics, and genetic engineering will greatly influence new weapons designs of the twenty-first century. These discussions about military revolutions, however, too often ignore or only pay lip service to the role of military organization in improving combat capability. They downplay the relationship between organizational structure and outcomes, the difficulties of coordinating large organizations composed of many people and offices having specialized roles, and the challenges of calculation, attention, and memory that face individuals making decisions with inadequate or ambiguous information under short deadlines or stressful situations. Mark D. Mandeles argues that the key to future combat effectiveness is not in acquiring new technologies but rather in the Defense Department's institutional and organizational structure and its effect upon incentives to invent, to innovate, and to conduct operations effectively. Doing so requires the military establishment to resist incentives to substitute short-term technological gains for long-term operational advantages and to maintain incentives for effective long-term innovation.

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late. One of the most consequential U.S. Trade Representatives in our history, Robert Lighthizer led a great reset of American trade policy, a shift that continues to impact the US economy and has endured across Administrations. For more than 40 years, he litigated, negotiated, and editorialized against the failed policies of one-sided free trade as part of both the Reagan and Trump administrations and as a private lawyer. As Trade Representative, he fought against globalists, importers, lobbyists, foreign governments and big businesses whose interests diverged from those of the American workers.For decades, unbalanced “free” trade was the preferred option for the most powerful in Washington, and millions of ordinary Americans paid the price. Instead of prioritizing a vision of economic nationalism focused on healthy American communities, good jobs, higher wages, and a promising future for our workers, Washington too often cared more about corporate profits, cheap imports and the concerns of foreign governments, including the Chinese. In return, we got cheaper coffee makers and tee shirts, while thousands of factories closed, wages stagnated, communities deteriorated, economic inequality rose in our country, and we racked up trillions of dollars in trade deficits.Part political memoir, part history, and part policy analysis, No Trade is Free tells the story of how America found itself at this point and how the Trump administration took on the orthodoxy of the trade establishment, with astonishing results. With in-depth character sketches of some of the most important leaders of our time—from Donald Trump, to Xi Jinping, to Nancy Pelosi, to Andrés Manuel López Obrador—Lighthizer explains how trade negotiations actually work and why leverage is the key to success—no trade is free.This book is a wake-up call to our politicians, thought leaders, but most importantly, everyday Americans. It presents the case against the policies that have weakened America and left our families and communities behind. It argues for a worker-focused trade policy. It tells the story of our fight for every American job and how for the first time, a US administration directly confronted China’s trade policy. But most importantly, it is a guide to the new world economy—one which will require a worker-focused trade policy.Drawing from decades of high-stakes negotiations, this book delivers a clear-eyed assessment of:US Trade Policy History: The inside story of how Washington’s consensus on “free trade” failed American workers, leading to the historic policy reset under the Trump administration.The China Challenge: A firsthand account of taking on China’s mercantilist practices, featuring insights drawn from direct negotiations with leaders like Xi Jinping.A Worker-Focused Agenda: The powerful case for a new American trade policy that prioritizes good jobs and healthy communities over corporate profits and cheap imports.High-Stakes Negotiations: Go behind the scenes of complex international talks to learn how leverage is the key to success and why, as Robert Lighthizer argues, no trade is truly free.