Generation X: Studies in Culture, Demographics, and Media Representation – serie

Born roughly between 1964 and 1980, Generation X has received much less critical attention than the two generations that precede and follow it: the Baby Boomers and Millennials. This essay collection examines representations of Generation X in contemporary popular culture, including in television, movies, music, and internet sources. Drawing on generational theory, cultural studies theory, race theory, and feminist theory, the essays in this volume consider the past identities of Generation X, relationships with members of younger generations, modern appropriation of Generation X aesthetics, interactions of Generation X members with family, and the existential values of Generation X.

Generation X and the Rise of the Entertainment Subject defines Gen X as the first generationto be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.