Made to Stick (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
336
Utgivningsdatum
2008-02-01
Förlag
Arrow Books Ltd
Dimensioner
197 x 130 x 20 mm
Vikt
180 g
Antal komponenter
1
Komponenter
,
ISBN
9780099505693
Made to Stick (häftad)

Made to Stick

Why some ideas take hold and others come unstuck

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Häftad Engelska, 2008-02-01
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Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
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Kundrecensioner

Det finns 1 recension av Made to Stick. Har du också läst boken? Sätt ditt betyg »
  1. Fantastisk bra, tanvärd och användbar bok som...
    Skyhook, 3 december 2013

    Fantastisk bra, tanvärd och användbar bok som innehåller sex handfasta råd med exempel för hur man skall få en idé att "klibba" sig fast på mottagaren. Min är full med understrykningar som jag måste återkomma till.

Visa alla 1 recensioner

Recensioner i media

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" * New Statesman * "This is great for anyone planning a speech or trying to get their message across at work" * Psychologies * "The Heaths push beyond what sounds like it should work and explain why it actually does" * Time Magazine * "... an entertaining, practical guide to effective communication." * Publishers Weekly * "Smart, lively . . . such fun to read" * Saturday Guardian *

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Övrig information

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. His research has appeared in a variety of academic journals, and popular accounts of his research have appeared in Scientific American, the Financial Times, the Washington Post, BusinessWeek, Psychology Today, and Vanity Fair. He lives in Los Gatos, California. Dan Heath is a consultant at Duke Corporate Education, one of the world's top providers of executive education. Prior to joining Duke, he was a researcher at Harvard Business School, writing 10 cases on entrepreneurship that are used in business school programmes. Heath is also the co-founder of Thinkwell, a publishing company dedicated to creating high-quality, multimedia university textbooks. Dan has an MBA from Harvard Business School. He lives in Raleigh, North Carolina.