Made to Stick (häftad)
Fler böcker inom
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
336
Utgivningsdatum
2008-02-01
Förlag
Arrow Books Ltd
Dimensioner
197 x 130 x 20 mm
Vikt
180 g
Antal komponenter
1
Komponenter
,
ISBN
9780099505693

Du kanske gillar

Made to Stick (häftad)

Made to Stick

Why some ideas take hold and others come unstuck

av Chip Heath, Dan Heath
(3 röster)  |  Läs 1 recension
Häftad Engelska, 2008-02-01
107
Köp
Spara som favorit
Skickas inom 7-10 vardagar.
Fri frakt inom Sverige över 149 kr för privatpersoner.
Finns även som
Visa alla 2 format & utgåvor
Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
Visa hela texten

Passar bra ihop

  1. Made to Stick
  2. +
  3. Power of Moments: Why Certain Experiences Have Extraordinary Impact

De som köpt den här boken har ofta också köpt Power of Moments: Why Certain Experiences Have ... av Chip Heath, Dan Heath (häftad).

Köp båda 2 för 296 kr

Kundrecensioner

Det finns 1 recension av Made to Stick. Har du också läst boken? Sätt ditt betyg »
  1. Fantastisk bra, tanvärd och användbar bok som...
    Skyhook, 3 december 2013

    Fantastisk bra, tanvärd och användbar bok som innehåller sex handfasta råd med exempel för hur man skall få en idé att "klibba" sig fast på mottagaren. Min är full med understrykningar som jag måste återkomma till.

    Tyckte du att den här recensionen var till hjälp?

    Ja Nej Anmäl
Visa alla 1 recensioner

Fler böcker av författarna

Chip Heath, Dan Heath

Recensioner i media

"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" * New Statesman * "This is great for anyone planning a speech or trying to get their message across at work" * Psychologies * "The Heaths push beyond what sounds like it should work and explain why it actually does" * Time Magazine * "... an entertaining, practical guide to effective communication." * Publishers Weekly * "Smart, lively . . . such fun to read" * Saturday Guardian *

Bloggat om Made to Stick

Övrig information

Dan Heath (Author) Dan Heath is a senior fellow at Duke University's CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.Chip Heath (Author) Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.