Professional Product Owner, The (häftad)
Häftad (Paperback)
Antal sidor
Addison-Wesley Professional
Jocham, Ralph
231 x 178 x 20 mm
590 g
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durchscheinende Seiten sind Standardqualität - kein Herstellfehler !
Professional Product Owner, The (häftad)

Professional Product Owner, The

Leveraging Scrum as a Competitive Advantage

Häftad Engelska, 2018-09-17
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Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value.


The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.
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Fler böcker av Don McGreal

  • Der professionelle Product Owner

    Don McGreal, Ralph Jocham

    Vorteile - Produktmanagement im agilen Umfeld - Erstes deutschsprachiges Buch zum Thema Zum Werk "Dieses Buch stellt eine Methode dar, unsere Wünsche (die des Product Owners) kohärent und mit einem Minimum an Aufwand zu kommunizieren." K...

Övrig information

Normal 0 false false false EN-US X-NONE X-NONE Don McGreal, in his role as VP of Learning Solutions at Improving (, is a hands-on agile consultant and instructor. He specializes in agile coaching at the enterprise and product management levels within larger organizations. Don is a Professional Scrum Trainer who has authored and taught classes for thousands of software professionals around the globe. He is also co-founder of, a comprehensive collection of games and exercises for accelerating the adoption of agile principles. Don is a course steward for the Professional Scrum Product Owner course taught around the world. Ralph Jocham is a German citizen who spent the last 20 years collecting professional software and product development experience in France, the UK, the USA, and now Switzerland. He became an Agile evangelist in 2000 and perfected his approach at ThoughtWorks. Ralph also is Europe's first trainer with and has taught thousands of professionals around the globe. When not busy running his company, Effective Agile (, or helping all kinds of enterprises in Europe, he enjoys teaching at universities. Ralph nevertheless finds time to spend quality time with his family on a regular basis, treating them to home-cooked international fine cuisine and going on long walks with the family dog. Ralph is a course steward for the Professional Scrum Product Owner course taught around the world.


1. Agile Product Management
2. Strategy and Vision
3. Empiricism
4. Value
5. Product Backlog Management
6. Release Management
7. Scaling