Digital Signage

Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

AvJimmy Schaeffler

Häftad, Engelska, 2008

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Beskrivning

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen content and software management programs, and technologies like systems integrations and network infrastructures are all covered.

Produktinformation

Utgivningsdatum:2008-04-07
Mått:152 x 229 x 24 mm
Vikt:550 g
Format:Häftad
Språk:Engelska
Antal sidor:296
Förlag:Taylor & Francis Ltd
ISBN:9780240810416

Utforska kategorier

Reklam inom Ekonomi och Ledarskap
Media och underhållning inom Ekonomi och Ledarskap
Tillämpad datateknik inom Data och IT

Mer om författaren

Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.

Recensioner i media

"As digital signage grows and is becoming prolific, and has teetering from being a 'technology push' to being a 'market pull' many new suppliers, system integrators, content producers and network operators are getting on the bandwagon. This book is a 'must read' for such companies and those seeking to leverage existing offerings, organization or infrastructure to serve or diversify into this new market." - Lyle Bunn, Principal & Strategy Architect of Bunn Co. and noted authority on the digital signage industry

Innehållsförteckning

1. The Big Picture: An Overview of Digital Signage2. What is Digital Signage?3. What's Driving Digital Signage?4. When And Where To Use Digital Signage?5. Content6. Who's Right For Digital Signage?7. How To Chose Your Digital Signage8. Business Models9. International Digital Signage10. Where and How To Start11. The Future of Digital Signage