Ceviche

A cook since the age of 11, Martin Morales was a founding member of Apple iTunes, Disney's youngest ever board member, and has been involved in a number of hospitality and events businesses and brands. He has the backing of industry experts to ensure that the Ceviche brand continues to grow into a global success - Ceviche is producing Britain's first ever pop up restaurant tour, in June and July 2013, and releases vinyl records of Peruvian music through its own record label called Tiger Milk Records. Based in the heart of London's Soho, Ceviche has now become one of London's most loved and talked about restaurants. Ceviche supports www.amantini.org.uk, a charity helping some of the poorest children in Peru, and Martin is a Trustee at Amantani. https://twitter.com/martincevichehttp://cevicheuk.com/

Peruvians, as Paddington Bear fans will recall, like to keep their food under their hats. In Ceviche, Morales lifts the lid on his native cuisine, which is considered by Escoffier as among the best in the world. His book is a delight. Between stunning tiled covers, Morales sets off the eponymous delicacies of marinated raw fish with more comforting dishes, plus the frisky, pisco-based cocktails he serves at his restaurant in Soho. Not that these are tricky, chef-level recipes: it is mainly simple homely stuff