Australian Women in Advertising in the Twentieth Century

Jackie Dickenson is Senior Research Associate at the University of Melbourne, Australia, and has previously worked in the advertising industry in Britain and Australia, as an art director and copywriter. She is the author of Renegades and Rats (2006) and Trust Me: Australians and their Politicians (2013).

"Australian Women in Advertising in the Twentieth Century is shorter than most monographs, at fewer than 50,000 words. It is not thin, however, as its purpose is cohesive and sustained. The book contains a bibliography and index. It is well-edited and each chapter features a discrete title page with separate abstract and publication details, hence 'digital-ready', and endnotes. For a book aimed at academics and university students this format is apt." (Julie Mcintyre, Australian Historical Studies, Vol. 48 (1), February, 2017)

• Introduction1. Advertising: A Suitable Career?2. Educating Shoppers in the 1920s3. Elma Kelly's Empire: An Australian in Asia4. Looking Out To The World5. The Girls Who Made It6. Advertising and Beyond7. Women Experts and Consumer Culture8. Selling Fashion after World War Two9. Bold Invaders: The Impact of the Women's MovementConclusion