SMEs in an Era of Globalization

International Business and Market Strategies

AvIlan Bijaoui

Inbunden, Engelska, 2016

587 kr

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Beskrivning

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.

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