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Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 272
Utgivningsdatum: 2017-09-26
Förlag: St Martin's Press
Dimensioner: 208 x 140 x 18 mm
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ISBN: 9781250135018

Quench Your Own Thirst

Name: Quench Your Own Thirst
Price: 223.00 SEK
Availability: InStock
Author: Jim Koch
ISBN: 9781250135018

Business Lessons Learned Over a Beer or Two

av Jim Koch

Häftad, Engelska, 2017-09-26

223

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Founder of The Boston Beer Company, Samuel Adams brewer, & catalyst of American craft beer, Jim Koch tells all when it comes to business, beer, & turning your passion into a successful company. It looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others balked at Jim Koch's plan to leave his consulting job and start a brewery challenging American palates, he picked out a family recipe and ploughed ahead, launching the company that helped to redefine American beer, Samuel Adams. Quench Your Own Thirst offers unprecedented insight into Koch's whirlwind ride to the top of craft brewing. His innovative company model and savvy business choices offer counter-intuitive lessons that readers can put to work right away. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing. This book is a fun, engaging guide for building a career or launching a successful business based on your passions. Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

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Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great-grandfather's recipe. Samuel Adams Boston Lager has led the American craft beer revolution for more than 30 years, bringing full-flavoured beer to the American beer landscape. The Boston Beer Company has become the leading American craft brewery with annual sales of $904 million, totalling 1% of the U.S. beer market.