I Am not a Tractor!

Susan L. Marquis is Dean of the Pardee RAND Graduate School and Vice President of Innovation at the RAND Corporation. She is the author of Unconventional Warfare.

A scholarly study of an effort by Florida farmworkers to improve working conditions by building partnerships along the supply chain. In the United States, the majority of consumers give little thought to where their food comes from. On that score alone, Marquis (Unconventional Warfare: Rebuilding U.S. Special Operation Forces, 1997), vice president of innovation for the RAND Corporation, does good service with this exploration of labor organization in the tomato fields of Florida.... A solid work of labor history that offers valuable lessons for other activists and organizers.(Kirkus Reviews) Describes the critical figures behind these campaigns, the challenges of monitoring workplace conditions, and the role of labor reformers in ensuring that growers uphold code-of-conduct agreements, pointing out that the agreements represent a major advance for workers. This is a moving story at a time when the capitalist class typically fights, rather than negotiates with, labor organizations.(Choice) With the publication of I Am Not a Tractor, the field now has the definitive description of what a worker-driven social responsibility initiative...looks like.(ILR Review) Marquis brings in a fresh perspective to the issue of agricultural labor and provides an important update on the progress of CIW and their FFP in recent years.... Marquis' book is well-researched, engaging, and layered. A major strength of the book is the deep-dive into all the important stages that have led to CIW's successes.(Agriculture and Human Values) I Am Not a Tractor: How Florida Farmworkers Took on Fast Food Giants and Won provides an interesting and clearly written account of how a group of migrant tomato workers developed an innovative and unique approach(Relations Industrielles) Marquis' book is well-researched, engaging, and layered. A major strength of the book is the deep-dive into all the important stages that have led to CIW's successes.(Springer Nature)

• List of CharactersAcronyms and OrganizationsAcknowledgmentsPrologue: Getting to Immokalee1. To Beat One of Us Is to Beat Us All!2. "Bang Your Head against the Wall Long Enough..."3. Campaigning for Fair Food4. Has Anyone Talked with These Guys?5. Eyes Wide Open6. Forging the Path by Walking It7. "Value" Can Have a Different Meaning8. What Difference?9. Designed for the FutureA Note on SourcesNotesBibliographyIndex