Winning Score

"[In Winning Score], Brown suggests new ways business managers can use scoring systems to help them achieve long term goals. Observing that many companies still spend time constructing elaborate scoring systems that are not used for making changes in the company's operation, he argues that a better approach would be for companies to measure what matters, rather than collecting data that offers no insight into the company's long term strategy."Review

• Introduction, PART 1. Developing Operational Metrics and Plans, 1. Mission: Figuring Out Who You Are, 2. Values: Defining What You Stand For, 3. Metrics: Selecting the Right Operational Performance Measure, 4. Targets: Setting Goals and Objectives to Track Progress, PART 2. Developing Strategic Metrics and Plans, 5. Gauges: Developing a Performance Index, 6. Vision: Deciding What You Want to Become, 7. Situation Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats, 8. Key Success Factors: Defining How You Will Achieve Your Vision and Beat Competitors, 9. Strategic Metrics: Identifying Measures Linked to Your Vision and Key Success Factors, 10. Strategies: Developing Actions, Projects, and Initiatives to Reach Your Targets, PART 3. Implementing the Scorecard, 11. Instrumentation: Designing Data-Collection Strategies, 12. Dashboard Design: Systems for Communicating Performance Data, 13. Integration: Linking Your Scorecard to Other Organizational Systems, 14. Planning: Developing a Project Plan for a Balanced Scorecard Initiative, APPENDICES, References, Index.