No BS Marketing to Seniors and Leading Edge Boomers (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2012-10-16
Förlag
McGraw-Hill Education
Dimensioner
226 x 152 x 20 mm
Vikt
386 g
ISBN
9781599184500

No BS Marketing to Seniors and Leading Edge Boomers

av Dan Kennedy, Chip Kessler
Häftad,  Engelska, 2012-10-16
174
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Go Where the Money Is

BOOMERS & SENIORS:
  • Hold over 50% of the nation's wealth and more of its discretionary spending
  • 46% have net worths exceeding $2-million
  • Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers
This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers.

Covers:
  • What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you
  • Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65
  • The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably
  • The New American Family: 2 and 3 generations under one roof: what does this mean to your business?
  • The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands
  • How to incorporate the power of?frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling
  • Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
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    1. No BS Marketing to Seniors and Leading Edge Boomers
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    De som köpt den här boken har ofta också köpt Marketing Miracles av Dan Kennedy, The Leading Experts (inbunden).

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    Dan Kennedy, Chip Kessler

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    McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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