Dan Kennedy – författare

Become A Money Magnet

The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. The realities of the business and financial landscape that you knew have been forced to change.

HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy?

Kennedy covers:

How to experience The Phenomenon--attract more wealth in the next 12 months than in the previous 12 years!Wealth Inhibition—do you suffer from it?Why Positive Thinking alone is worthlessYour #1 Entrepreneurial ResponsibilityIs there a ‘dirty little secret’ behind many wealthy entrepreneurs?The worst of all wealth-defeating habits Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’?“Do what you love and the money will follow” B.S. that’s hazardous to your wealthHow to Stop playing Blind Archery12 Ways To Increase Your ‘Personal Value’Why you must STOP thinking about Income!The 90 Day Experiment that may change your life forever

It all begins on Christmas morning, 1978. Dan Kennedy is ten years old and wants a black Gibson Les Paul guitar, the kind Peter Frampton plays. It will be his passport to the coolest (only) band in the neighborhood—Jokerz. He doesn’t get it. Instead, his parents present him with what they think he wants most, a real-estate loan calculator (called the Loan Arranger) and a maroon velour pullover shirt with a tan stripe across the chest. It is the first of what will become a lifetime of various-sized failures, misunderstandings, comical humiliations, and just plain silly choices that have dogged this “hipster Proust of youthful loserdom,” as author Jerry Stahl has so eloquently called Mr. Kennedy.Dan’s hilarious and painfully awkward youth soon develops into a . . . uh . . . hilarious and painfully awkward adulthood. His first two choices for university are Yale (Lit or Drama) and Harvard (Business), so he reviews his high school transcripts and decides on Butte Community College in Oroville, California, where he studies for about four and a half weeks. We could go on here and describe in detail all of Dan’s good-natured stabs at ambition, but he, himself, sums it all up quite nicely: “If you’ve ever tried and failed miserably at being a rock star (no guitar/talent), a professional bass fisherman, an extra in the movie Sleepless in Seattle (guy drinking martini in bar while Tom Hanks makes a phone call), a Madison Avenue advertising executive, a clerk/towel person at a suburban health club (named Kangaroo Kourts), an espresso street-cart owner and operator (in the one neighborhood of that coffee-swilling town, Seattle, where, remarkably, no one really seems to drink coffee), a dot.com millionaire, an MTV VJ, or a forest fire fighter, this book is for you.” Along the way, a few lessons are learned and we are treated to one of the most original, riotously funny, unsentimental, and offbeat memoirs in recent history. Dan’s a favorite in McSweeney’s and at the very popular Moth readings in New York City. We should be happy that he failed so miserably at so many things—and took notes!From the Hardcover edition.

How would you like a six-figure marketing job at the hallowed record label that signed everyone who counts in the last fifty years of pop music? Before you answer, we'll throw in a plush office, a hip assistant and a bottomless expense account?Dan Kennedy thinks all of his dreams have come true at once. In reality, he's just walked into a nightmarish episode of The Office. From his first assigment - creating a campaign celebrating 25 years of Phil Collins' love songs - he knows he's in way over his head, and from the looks of others around the boardroom, he's not alone. With cameos by ageing rock stars, dinosaur music-biz kingpins, hip-hop thugs and Iggy Pop, Rock On is an achingly funny tale of rock and roll, office life, and what happens when the suits take control.

Accept Nothing Less Than the Sale Made!

The old economy is shattered and GONE FOREVER. It is never coming back as it was…and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending.

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than “Millionaire Maker” Dan Kennedy?

Kennedy covers:

Adapting to The New Economy ConsumerHow to STOP PROSPECTING Once And For All—and why you mustPut the awesome power of TAKEAWAY SELLING to work—in any environmentIf you’re in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New EconomyThe One Thing to do, to leverage The New Economy’s “Chaos of Choices” to your benefitHow Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with!6 Ways Sales Professionals Sabotage ThemselvesBS that Sales Managers shovel onto salespeople—beware!How to switch from One-to-One to One-to-Many with Technical Tools8 Steps to getting past any “No”How to CREATE TRUST (FAST) in the trust-damaged, post-recession worldResiliency is a skill, not a character trait: the self-improvement required for sales improvement

Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as “the millionaire-maker’ with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, “No B.S.” approach has earned him the title as the “Professor of Harsh Reality.”

Includes:

INSIDE!FREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CD

New Realities, New Opportunities!

There’s no denying it: the old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren’t tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than “Millionaire Maker” Dan Kennedy to show you how to succeed in it?

Kennedy covers:

The Key Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECTHow to avoid the destruction of and profit from the “No Boundaries” New EconomyThe #1 Demand of New Economy Customers: how to adapt, to profit from itThe Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces ‘n parts of others’Four Power-Positioning Strategies for extreme marketplace advantageStrategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy) Six Mandatory Entrepreneurial Competencies for The New EconomySix Paths to IMMEDIATE Sales & Marketing BreakthroughsFour Myths about Selling that sabotage entrepreneursHow successful entrepreneur overcome isolation and loneliness, create productive associationTHE Worst Number in Business—and how to protect yourself from itFive Keys To MCF: Multiplied Cash FlowWarning: How Your Own Employees Secretly Sabotage Your MarketingThree Strategies for Building Your Own “Ultimate Promotional Platform” What The New Economy Punishes most viciously and rewards most generously

FREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CD

FREE -- Insider’s Circle Trial Membership,Newsletter, Audio Program, Special Webinar Series, and More!

Take CONTROL of your PROFITS

Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price—and prosperity.

Kennedy and Marrs don’t offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures—like attracting customers who buy by price. You’ll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you’ll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible.

Reveals:

The 9 ultimate price and fee failuresThe trick behind discounting without devaluingThe 5 price-related propositions to be concerned withThe million-dollar secret behind “FREE”How to win price wars with competitorsWhy price cutting isn’t the cure for the recession and what isAnd More

"All I can say is wow. I had been having a difficult time accepting that we can justify a slightly higher than usual price for our product until I read Chapter 7. The examples and stories in No B.S. Price Strategies made what would typically be a dull read - fun and interesting. Thanks for taking this useful information and making it enjoyable." —Robin Strickland, Co-Founder, BigLittleFudge.com

Be a Small Business with BIG IMPACT

Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:

You Are in a Fight for Your Life.

As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level.

Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.

Covers:

9 inconvenient truths of grassroots marketingZero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing youHow to use the media as an extension of personality and of relationship—NOT a substitute for itWhy most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology

PLUS gain access to:

FREE – Glazer-Kennedy University Webinar SeriesFREE – Elite Gold Insider’s Circle Membership*FREE – Income Explosion Guide & CDFREE – Income Explosion FAST START Tele-Seminar

"My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based Marketing is rich with vital insights." -- Harry S. Dent, Jr., author, The Great Crash Ahead

Trust Between Consumers and Businesses is Gone Here's How to Fix It

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today.

They deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.

No B.S. Trust-Based Marketing covers:

8 ways to demonstrate trustworthiness to prospective clientsThe #1 secret desire of today's untrusting prospects--how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations How to avoid dumb mistakes that scream "salesman" to prospectsWhy "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?How to keep products, services and prospects away from the avalanche of competitive and confusing information onlineThe incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Go Where the Money Is

BOOMERS & SENIORS:

Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providers

This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.

Covers:

What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

Over the course of a generation, the story of the daily newspaper has been an unchecked slide from record profitability and readership to plummeting profits, increasing irrelevance, and inevitable obsolescence. The forces killing major dailies, alternative weeklies, and small-town shoppers are well understood—or seem obvious in hindsight, at least—and the catalog of publications that have gone under reads like a who’s who of American journalism. During the past half-century, old-style press barons gave way to a cabal of corporate interests who were unable or unwilling to invest in the future even as technological change was destroying their core business. The Taylor family sold the Boston Globe to the New York Times Company in 1993 for a cool $1.1 billion. Twenty years later, the Times Company resold it for just $70 million. The unexpected story, however, is not what they sold it for but who they sold it to: John Henry, the principal owner of the Boston Red Sox. A billionaire who made his money in the world of high finance, Henry inspired optimism in Boston because of his track record as a public-spirited business executive—and because his deep pockets seemed to ensure that the shrunken newspaper would not be subjected to further downsizing. In just a few days, the sale of the Globe was overtaken by much bigger news: Jeff Bezos, the founder of Amazon and one of the world’s richest people, had reached a deal to buy the Washington Post for $250 million.Henry’s ascension at the Globe sparked hope. Bezos’s purchase seemed to inspire nothing short of ecstasy, as numerous observers expressed the belief that his lofty status as one of our leading digital visionaries could help him solve the daunting financial problems facing the newspaper business.Though Bezos and Henry are the two most prominent individuals to enter the newspaper business, a third preceded them. Aaron Kushner, a greeting-card executive, acquired California’s Orange County Register in July 2012 then pursued an audacious agenda, expanding coverage and hiring journalists in an era when nearly all other newspaper owners were trying to avoid cutting both.The Return of the Moguls chronicles a story in the making. Is a return to old-style individual ownership sparking a renaissance for the newspaper business, and if so, how?

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker"; Dan Kennedy? Kennedy covers:Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For All—and why you must Put the awesome power of TAKEAWAY SELLING to work—in any environment If you're in a commodity business, get out!—how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economy's "Chaos of Choices"; to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeople—beware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any "No"; How to CREATE TRUST (FAST) in the trust-damaged, post-recession world