Chip Kessler – författare
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2 produkter
2 produkter
Häftad, Engelska, 2012
173 kr
Skickas inom 5-8 vardagar
Go Where the Money Is
BOOMERS & SENIORS:
Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-millionHold $1 out of every $2 available to advertisers, marketers, merchants, and service providersThis is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.
Covers:
What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise youOpportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitablyThe New American Family: 2 and 3 generations under one roof: what does this mean to your business?The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commandsHow to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and sellingLessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Häftad, Engelska, 2025
227 kr
Skickas inom 5-8 vardagar
Never sell to a stranger again, and double your income in ninety days… by simply serving people you already know.Are you tired of cold calls and the constant pressure of chasing new leads? In Sell Less, Earn More discover a revolutionary approach to sales that transforms how you do business. Instead of transactional encounters with strangers, learn how to double your income by deepening relationships with people you already know.This book is your cure for the common cold call. Imagine never having to pitch to a stranger again. Instead, what if you could naturally attract more business and boost your income by focusing on genuine connections with your existing network?Key Takeaways:Intuitive Approach: Replace stressful cold calls with nurturing existing relationships.Effortless Growth: Learn how serving, not selling, leads to increased income and faster business growth.Authentic Connections: Stop being transactional and start creating meaningful relationships that benefit both parties.Time Efficiency: Make more money in less time by focusing on people you already know and trust.Say goodbye to the exhausting cycle of selling to strangers. Embrace a new way of doing business where serving your current network not only feels better but also pays off significantly. Transform your sales strategy and watch your income soar in just ninety days with Sell Less, Earn More.