Dan S. Kennedy – författare
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43 produkter
43 produkter
Häftad, Engelska, 2020
261 kr
Skickas inom 3-6 vardagar
SO... ARE YOU INTERESTED IN BECOMING A RENEGADE MILLIONAIRE? When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces—daring to live and experience life where few others are willing to go? Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever. Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he’s used over the past four decades to do exactly that—not only for himself but also for businesses of all shapes and sizes throughout the world. It’s all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires… In essence, you’re getting over $100 million worth of entrepreneurial street smarts. Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let’s get started.
Häftad, Engelska, 1996
191 kr
Skickas
Häftad, Engelska, 2010
166 kr
Skickas inom 5-8 vardagar
People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you’ll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended. From the author. . ."I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle,' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I’d suggest, you need to know how to make 'em laugh.
E-bok
Engelska, 2010129 kr
Läs direkt efter köp
A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
Häftad, Engelska, 2011
113 kr
Skickas
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Häftad, Engelska, 2011
166 kr
Skickas
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
E-bok
Engelska, 2011102 kr
Läs direkt efter köp
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
E-bok
Engelska, 2011138 kr
Läs direkt efter köp
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
Ljudbok
Engelska, 2019257 kr
Lyssna direkt efter köp
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Ljudbok
Engelska, 2003364 kr
Lyssna direkt efter köp
• Develop self-confidence• Overcome procrastination and indecisiveness• Improve your health• Make more moneyDr. Maxwell Maltz was a renowned pioneer in plastic surgery when he noticed that while the outward changes to his patients were a success, an inner healing and transformation was necessary for them to achieve the life changes they were seeking. Psycho-Cybernetics is a masterful synthesis of proven psychological and physiological processes, which took Dr. Maltz 29 years of research and testing to develop. His groundbreaking work, Psycho-Cybernetics, has become an all-time classic in the field of self-image psychology. Since its first publication, this book has inspired and helped millions to achieve ambitious and life-changing goals. Recently revised and updated, this unabridged audio edition of Psycho-Cybernetics remains true to Dr. Maltz''s visionary approach and proven groundbreaking techniques. These techniques that will lead to a dynamic new self-image, greater self-esteem, and the means to achieve a lifetime of success and happiness.
Häftad, Engelska, 2014
201 kr
Skickas inom 5-8 vardagar
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all -- the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels.Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Häftad, Engelska, 2014
155 kr
Skickas inom 5-8 vardagar
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
Häftad, Engelska, 2014
213 kr
Skickas inom 5-8 vardagar
What does it really take to get productivity from people and, by doing so, maximum profits for your business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail.Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee's job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.
Häftad, Engelska, 2016
224 kr
Skickas inom 5-8 vardagar
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to: * Apply the #1 best retention strategy (hint: it's exclusive) * Catch customers before they leave you * Grow each customer's value (and have more power in the marketplace) * Implement the three-step customer retention formula * Use other people's events to get more referrals * Create your own Customer Multiplier System * Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Häftad, Engelska, 2017
195 kr
Skickas inom 5-8 vardagar
Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews show readers how to harness the power of their personalities to sell their businesses in person, at events, and via online outlets like webinars, video, and online seminars.
Häftad, Engelska, 2017
224 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2018
288 kr
Skickas inom 3-6 vardagar
Häftad, Engelska, 2019
224 kr
Skickas inom 5-8 vardagar
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Häftad, Engelska, 2020
213 kr
Skickas inom 5-8 vardagar
Social Media is Not MarketingSimply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:6 direct-response principles that must be applied to social media marketingThe most powerful marketing tactic (per Google)How to get riches with niches and become a magnet to your customersThe monetizing magic of crafting effective emailsThe #1 way to prevent wasted marketing dollars5 ways to grow your list for FREE (before spending a dime on advertising)Turn passive content into an active conversion toolCreate raving fans who introduce you to their networksTurn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”Harness the biggest secret in social media—offlineDiscover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Häftad, Engelska, 2009
260 kr
Skickas inom 3-6 vardagar
From Adventures in Business to Marriage and Divorce, My Unfinished Business, covers a wide array of topics in short autobiographical essay form.
Häftad, Engelska, 2009
226 kr
Skickas inom 3-6 vardagar
Secrets of Peak Performers Are you an entrepreneur working hard to grow your business, income, and influence? Or, are you like most entrepreneurs who are working hard, but not necessarily working smart? Secrets of Peak Performers shares critical WORK SMART strategies from successful entrepreneurs in over 25 industries. Included inside are personal and professional wealth creating insights that tackle important topics like sales & marketing, time management, innovation & change, managing and leading people, and much more. If you are truly committed to success, you will find yourself referencing this book time and time again.
Häftad, Engelska, 2010
217 kr
Skickas inom 3-6 vardagar
Work smarter, not harder What does it mean to be a peak performer? How do you measure success? What business strategies will propel you into a new stratosphere? This collection of essays, from the best and the brightest entrepreneurs of our day, reveals industry tested secrets for peak performance success with you. Inside, you will find insights on everything from social media marketing to estate planning. Save yourself some time and energy.
Häftad, Engelska, 2013
261 kr
Skickas inom 3-6 vardagar
BOOK AUTHORSHIP for personal promotion, to create powerful ‘lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take!Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet! Their impressive credits are on pages 179-181.Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book.If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation.Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you! INSIDE: • WHY a book is better than any other marketing tool • HOW to build authority and expert status with a book • Your book as The Ultimate Lead Generation Tool • Your book as The Ultimate Referral Generation Tool • Use your book to get interesting and profitable Speaking Engagements • Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast
Häftad, Engelska, 2016
306 kr
Skickas inom 3-6 vardagar
Master The Art of Public Speaking For ProfitPublic speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience—to open their wallets and give you money!In Speak to Sell, marketing wizard Dan Kennedy shares his secrets, so, whether you are speaking to promote any local business, to book appointments for a professional practice, or sell info-resources or other products at the back of the room...to an audience of 10 or 10,000...you can incite a stampede of response. When you step on the stage, you must intend to turn each and every audience member into a customer. They shouldn’t even have a choice in the matter, and failure is not an option. No matter the audience, Dan shows precisely how to do just that.This book will transform your approach to speaking, and by utilizing the valuable techniques presented within, your authority, celebrity, and most importantly, profits, will skyrocket. Inside, you’ll discover how to:sell one-to-many and multiply your earningsboost your authority and celebritycraft memorable and persuasive speeches that get resultscontrol the speaking environment to ensure successmaster the “Top Four Success Factors” of prosperous speakersmake big money by speaking-to-sellLearn from serial entrepreneur Dan Kennedy, and turn ordinary speaking engagements into moneymaking machines!
Häftad, Engelska, 2009
242 kr
Skickas inom 3-6 vardagar
Secrets of Peak Performers Are you an entrepreneur working hard to grow your business, income, and influence? Or, are you like most entrepreneurs who are working hard, but not necessarily working smart? Secrets of Peak Performers shares critical WORK SMART strategies from successful entrepreneurs in over 25 industries. Included inside are personal and professional wealth creating insights that tackle important topics like sales & marketing, time management, innovation & change, managing and leading people, and much more. If you are truly committed to success, you will find yourself referencing this book time and time again.
E-bok
Engelska, 2010408 kr
Läs direkt efter köp
Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy’s advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently—earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the “No Boundaries” New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.
E-bok
Engelska, 2010766 kr
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The old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker"; Dan S. Kennedy? Kennedy covers:How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibition—do you suffer from it? Why Positive Thinking alone is worthless Your #1 Entrepreneurial Responsibility Is there a 'dirty little secret' behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an 'opportunity thinker' --- or are you guilty of 'outcome thinking'? " Do what you love and the money will follow"; B.S. that's hazardous to your wealth How to Stop playing Blind Archery 12 Ways To Increase Your 'Personal Value' Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever
E-bok
Engelska, 2011766 kr
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What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits.Kennedy and Marrs disclose little-known revelations about the power of pricing including: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind “FREE” How to win price wars with competitors Includes access to price strategy support tools at www.simplepricingsystem.com Covers pricing strategies specific to recessions
E-bok
Engelska, 2016766 kr
Läs direkt efter köp
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to:Apply the #1 best retention strategy (hint: it’s exclusive)Catch customers before they leave youGrow each customer’s value (and have more power in the marketplace)Implement the three-step customer retention formulaUse other people’s events to get more referralsCreate your own Customer Multiplier SystemCalculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Häftad, Engelska, 2022
305 kr
Skickas inom 5-8 vardagar
The ultimate Dan Kennedy collection.Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself.Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn:The most powerful marketing tactics no matter what business you're inHow to get riches with niches and become a magnet to your customersThe monetizing magic of crafting effective communicationThe #1 way to prevent wasted marketing dollars5 ways to grow your list for FREE (before spending a dime on advertising)How to turn passive content into an active conversion toolCreate raving fans who introduce you to their networksDiscover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.