Working the Crowd

Social media marketing for business - Second edition

Häftad, Engelska, 2012

432 kr

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Beskrivning

Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.

Produktinformation

Utgivningsdatum:2012-06-07
Mått:170 x 244 x 10 mm
Vikt:326 g
Format:Häftad
Språk:Engelska
Antal sidor:188
Upplaga:2
Förlag:BCS Learning & Development Limited
ISBN:9781780171265

Utforska kategorier

Mer om författaren

Eileen Brown began her career in the Merchant Navy and was Shell Tankers’ first female Deck Officer. She then took charge of a container shipping line before managing Microsoft’s IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies’ social media strategy and online branding.

Recensioner i media

Eileen has created a masterpiece here in unravelling the complexities, acronyms and challenges presented by the ever-changing world of social media. Whether for the individual, small business or corporation, "Working The Crowd" demystifies how social media can be used to network, communicate, forge business partnerships and gain or share knowledge, backed by Eileen's years of experience in technology and networking. (review of previous edition)

Innehållsförteckning

1 Why do we want a social media strategy?2 The new way of communicating3 Your social media success plan4 The tools of the new web5 Networks6 The online brand7 Brand impact and brand success8 Connections and reputation9 Discovery10 Scaling networks11 Relationships and engagement12 Amplifying your message13 Where is it all going?